The grand opening of ISETAN MiRROR Make&Cosmetics' largest store ever opened at Tokyo Midtown Hibiya on March 29th! HALCA and YUCALI got a sneak peek at this captivating sales floor that's sure to excite any woman. We'll share their experience with you.


Left: HALCA, Right: YUCALI

The two, who are both big fans of cosmetics, first stopped at "THE LIP," which appears as soon as they entered the store. It's an impressive lip bar that brings together over 400 lip products from different brands.




"I change my lip color depending on the season. I often wear dark colors in the winter, so I think a bright pink color would be good for spring," said Yucali, picking up Clarins Comfort Lip Oil. The translucent pink color is striking, and she also seems to like the scent, saying, "It smells really nice."



Next, we went to "THE NAIL," a nail bar where you can also try out over 200 different items.




"I usually do my own nails and like to paint them in single colors. This spring, I'm interested in nude colors that make it hard to tell you're wearing anything," says HALCA. She was also very interested in trying out the top coat from NAILSINC, which dries in 45 seconds, recommended by our editorial team. YUCALI, who currently works as a catering planner, can't usually get her nails done, so she's been trying out various colors this summer, wanting to enjoy a pedicure to the fullest.





The two are interested in a wide range of things, from makeup to nail products and fragrances. They wander around the store, picking up one thing after another that catches their eye.

At JO MALONE LONDON, where HALCA is a fragrance fan, they carefully check out new scents they want to try. She also mentions THREE as a brand that catches her eye, saying, "I like the simple packaging design. It's no wonder it's popular with men."




YUCALI also often visits the Atre Ebisu store, saying, "Isetan Mirror has all the items organized and it's easy to see. When I want to buy one item, I don't have to go to lots of different stores, and if I'm not sure what to buy, the Mirror Girls (Isetan Mirror staff) will explain things to me thoroughly, so I can make a confident choice." She says she wants to buy a spring-like blush, and while she does so, she intently browses the Tom Ford and MAC sections.




The spacious Isetan Miller Tokyo Midtown Hibiya store is home to five shops in a shop-in-shop format.


At the innovative beauty salon "MAKE OVER BAR by KERASTASE," HALCA was one of the first to try out the brow bar booth, where you can receive a blow-dry from a New York hairstylist! "It's quick, yet the results are so beautiful, I was amazed," she says. "Hibiya is home to many theaters, so it's a great place to come and get your hair done before going to the theater."



Meanwhile, YUCALI visited ACCA KAPPA, a long-established Italian beauty brand that has been in business for 150 years. The store offers a diverse lineup of products, including hairbrushes, fragrances, and body care products. A staff member advised her that brushing thoroughly before shampooing will help the shampoo lather better and reduce hair loss. "The designs are cute and they would make a good gift," said YUCALI as she checked out each brush. She also seemed to like the brush used to care for her hairbrush.




Next, the two went to the cosmetics brand "Shiro." HALCA is so particular about scents that she even chooses her cosmetics based on the scent, and she regularly uses Shiro's room fragrance. YUCALI, who also enjoys the scent of room fragrances, also agreed that Shiro is her favorite brand and she always checks out. When the staff member told HALCA that soap scents are the most popular among fragrance items, she seemed very happy to have correctly guessed the answer.



After fully enjoying the charms of the shop, the couple were presented with a gift from Isetan Miller. They looked so cute with joy as they held GIVENCHY Gloss Interdit with their names engraved on it.



To celebrate the store's opening, Isetan Mirror will be holding its first Givenchy engraving event from April 6th to 8th, so if you're interested, be sure to check it out! (From 11am to 8pm each day, engraving is limited to one bottle per person)


The couple also received cleansing water in a flamingo bottle designed by popular fashion brand MUVEIL (30ml / not for sale), and a special blend lipstick in a special package from lip care brand NUANCE (only available at Tokyo Midtown Hibiya store / 1,944 yen), which made them very happy. As part of a gift campaign, the cleansing water will be given away on a first-come, first-served basis to customers who spend a total of 7,560 yen or more (this does not apply to purchases made at shop-in-shop locations). The lipstick will also be available in limited quantities, so if you're interested, be sure to come to the store early.



YUCALI and HALCA were beaming with smiles the whole time, touring the store together in a friendly atmosphere, thoroughly entertaining the editorial team. The two confidently recommend Isetan Mirror Tokyo Midtown Hibiya, saying, "Any woman will definitely enjoy it." Be sure to stop by after work or on your day off!




>>Isetan Mirror Makeup & Cosmetics opens at Tokyo Midtown Hibiya in its largest ever space! Store-exclusive and pre-sale items available.