Under the catchphrase "Baby Lips in Love," Revlon's hit "Crayon Collection" Colorburst Balm Stain has achieved cumulative sales of 1 million units. Furthermore, the addition of the Lacquer Balm and Matte Balm series this spring has been showing strong sales.

The Balm Stain series was launched in 2012 as Revlon Just Between Kissable Balm Stain, and was relaunched as the Revlon Colorburst series in January of this year. The glossy Lacquer Balm was added in March, and the matte Matte Balm in April, bringing the total to 24 shades. It has garnered support for its trendiness, wide variety, and high quality, allowing it to function as both lipstick and lip balm.

Since its release, #01 Honey has been overwhelmingly popular. The red #45 Romantic continued to be popular from the end of last year through spring. "The red color blends well with the skin, making it easy to apply, and the price range (1,200 yen) seems to have been a success, allowing people to try out the red lipstick that has been trending for a long time," explains a Revlon spokesperson.

Also, the Lacquer Balm #15 Demure is rapidly gaining popularity. Since its release in January, it has quickly risen to the top of Revlon's lipstick rankings. The glossy, radiant pink blends well with the skin, making it a versatile color for any occasion.

"Balm Stain was a hit because it's 'long-lasting yet moisturizing,' but the color variations are also a factor in its success. Many people buy different colors, and we've heard many people say they've been looking forward to the matte type (matte balm), which is also a trend this spring," the spokesperson said.