If your life were represented by a clock, what time would it be?

May 26, 2014

To celebrate the release of the world's first touch-controlled all-ceramic watch, the Esenza Ceramic Touch, Swiss watchmaker Rado has launched the "LIFETIME CLOCK" website, which depicts a person's life through a clock.

After entering a user's name and date of birth, a large clock appears on the website, and as the hands move, an image movie plays, reminiscing about their life, including birth, enrollment, and employment.

The clock represents a person's life in 24 hours, and the hands stop when they reach the user's pre-entered age. The movie also ends, allowing users to see how much of their life they have lived.

The movie and the time indicated by the hands change depending on the user's registered age and career history, allowing for the creation of a uniquely personalized clock. Users can share their watches with friends and post them on Twitter, Facebook, and other platforms.

The Esenza Ceramic Touch is the world's first touch-sensitive ceramic wristwatch. The watch features a sleek and beautiful form, with no crown, allowing the time to be adjusted by touch. Eight models were released in Japan on May 22nd.
HEW
  • LIFETIME CLOCK
  • LIFETIME CLOCK
  • LIFETIME CLOCK
  • LIFETIME CLOCK
  • Essensa Ceramic Touch
  • Essenza Ceramic Touch Fibonacci (scheduled for release in November)
  • Essenza Ceramic Touch Jubilee 132 Limited Edition (scheduled for release in November)
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