Cole Haan is hosting a customization event in the women's shoe promotion space on the second floor of the Isetan Shinjuku main building. It runs until May 11th. At the event, customers who purchase the Gramercy Oxford Cap (four colors available for ¥34,000, or ¥40,000 for the black loco print version) featuring color-coordinated laces and soles, or the Lunar Grand Wingtip (three suede colors available for ¥38,000, or ¥45,000 for the metallic lizard print version), which features an ultra-lightweight cushioning system on the sole, will receive a free pair of shoelaces in one of eight colors. According to a Cole Haan staff member, "Many people associate Cole Haan with driving shoes and pumps, but recently, our menswear-inspired oxford shoes have also been selling well. We've incorporated cushioning into the inner lining and made them lightweight to make them comfortable even on long walks."

At the store, many female customers pick up lace-up shoes that combine pale beige shoes with baby pink or lime green soles.

From 2pm on the 6th, IMALU, who is active on TV and in magazines, visited the store and gave a talk show.