To celebrate the 20th anniversary of the release of its iconic foldable bag, Le Pliage(R), LONGCHAMP is launching a custom order service for the leather model Le Pliage(R) Cuir, which was released in 2012. The bag comes in four sizes: small (64,000 yen), medium (76,000 yen), large (85,000 yen), and clutch (14,000 yen). Choose from eight leather colors, including yellow, orange, pink, brown, and black, and five lining colors to create your own color scheme for the five parts of the bag: the body, flap and handle, tab, shoulder strap, and lining. Initials can be engraved on the front or embossed on the flap. Delivery takes approximately two months from order. Some of the leather is changed each season.

A pop-up event will be held at Isetan Shinjuku from April 9th to 15th, and at Hankyu Umeda Main Store from May 7th to 13th, and the service will be made permanent at the Longchamp Ginza store from late May.