Enjoy the world of visvim through scents. Scents like "newborn baby" and "morning at a Kyoto temple" [WRITER Blog]

May 11, 2014

Visvim, a brand known for its unwavering commitment to craftsmanship and unique worldview, boasts enduring popularity. The fragrances featured in the flagship store are from the lifestyle series "SUBSECTION," which debuted in Spring/Summer 2006. Hiroki Nakamura, creative director of Visvim, was inspired by the fragrances used at the Park Hyatt Hotel on Place Vendôme in Paris, and approached Blaise Mautin, a freelance fragrance designer who designed the hotel's amenities, to collaborate on the fragrance. The resulting scents are themed around "comfort." In addition to "F.I.L.", a fragrance that evokes the comfortable atmosphere of Visvim's flagship store, the lineup also includes unique scents such as "mint," "amber," "grass," and "chocolate," as well as "Newborn," inspired by a newborn baby, and "KYOTO 9:00 AM," inspired by the 9 a.m. morning at a Kyoto temple. (Each scent is 8,800 yen.)

In addition to fragrances, the store also offers room sprays (6,800 yen), large candles (33,000 yen), diffusers (14,800 yen), bath gels, shampoos, conditioners, and body lotions (6,800 yen each).

Motin spent several years learning perfumery techniques at the French perfume school ISIPCA and the antique perfume museum Osmotheque. He is known as one of France's most promising perfumers, with clients all over the world.
Maki Ushitora
  • Diffuser
  • Room fragrance
  • candles
  • candles
  • Bath gel
  • candles
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