© Big Hit Entertainment All Rights ReservedThe new FILA x BTS collaboration, "Now ON," will be available for pre-order starting June 25th, with in-store availability starting July 12th!
Inspired by the global hit song and music video for "ON," released by global brand ambassadors BTS on February 21st of last year, this special collection offers encouragement to those who continue to overcome the pain and fear of this present moment (Now ON) and continue to grow.
This collection is the second official FILA x BTS collaboration, following last year's "Love Yourself" collection. This is the first time BTS has released visuals of themselves wearing the collaboration products. The FILA x BTS Now ON collection is a full lineup consisting of short-sleeved T-shirts, sweatshirts, pants, bucket bags, cross bags, and bucket hats. Utilizing a collaborative logo that combines FILA's F logo and the official BTS logo, the products incorporate graphics, colors, and artwork elements inspired by the "ON" music video. The collection features essential items with a street vibe, featuring muted colors and simple designs inspired by the music video.
© Big Hit Entertainment All Rights Reserved
© Big Hit Entertainment All Rights Reserved
© Big Hit Entertainment All Rights Reserved
© Big Hit Entertainment All Rights ReservedAll customers who purchase will receive a free postcard novelty gift. Don't miss out on this exciting collection.
© Big Hit Entertainment All Rights ReservedAbout FILA
For the past half century, FILA has been a part of iconic moments for extraordinary sporting talents – those who dare, push the limits and exceed expectations through a seamless combination of strength and grace. From its humble beginnings in Biella, Italy in 1911 to bringing color to the tennis court in 1973, FILA has always prided itself on creating bold, breathtaking and captivating designs. With a philosophy of innovation and a commitment to performance and refinement, FILA continues to offer innovative yet functional styles.
For more information on the BTS Now ON Collection, please visit https://www.fila.jp/.
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