Breitling and IRONMAN have entered into a long-term partnership to co-design the Endurance Pro Ironman, a special series of Breitling's ultimate athleisure watch. The result is a lightweight, agile luxury sports watch that combines high precision, innovative technology, and a vibrant, colorful design. Two exciting new models have been unveiled: a red version aimed at sports and timekeeping enthusiasts and available globally in Breitling boutiques, authorized retailers, and at www.breitling.com; and a black and gold version exclusively for IRONMAN® race finishers. Additional models for the Ironman community will be released in the coming months.
In 2019, Breitling and IRONMAN launched the highly successful Breitling Superocean Ironman Limited Edition. Now, with Breitling as the new Official Luxury Watch of IRONMAN, this new partnership marks the beginning of a long-term collaboration.
A special event celebrating the partnership and the debut of the new watch was held last night at the Breitling boutique in Beverly Hills, hosted by Thierry Prissert, President of Breitling USA, and Andrew Messick, President and CEO of the Ironman Group.
Special guests in attendance included Ironman Hall of Fame inductee and 1997 Ironman World Champion Heather Farr; Ironman ambassador and the first person with Down syndrome to complete an Ironman race; Ironman Hall of Fame inductee and Voice of Ironman Mike Reilly; and professional Ironman triathlete Ben Hoffman. He celebrated his new watch and his recent partnership as Breitling's local ambassador in the United States. Since turning professional in 2007, Hoffman has won numerous Ironman, Ironman 70.3, and U.S. Championships.
"Ironman reflects our core values of performance and endurance. We designed it to be the ideal watch for elite athletes, as well as a casual, everyday sports chronograph for active individuals who seek a combination of performance and luxury," said Breitling CEO Georges Kern.
This stunning watch perfectly captures the energetic and versatile spirit of the iconic IRONMAN Triathlon series, according to both Kern and Andrew Messick, President and CEO of the IRONMAN Group.
"We are honored to continue our partnership with such a prestigious and respected watchmaker. Following our successful collaboration in 2019, we are thrilled to partner with Breitling to create this new watch that embodies the strength and tenacity of IRONMAN triathletes," said Messick.
#SQUADONAMISSION
The three members of Breitling's Triathlon Squad have achieved great success in Ironman triathlons around the world. German triathlete Jan Frodeno is not only a 2008 Olympic gold medalist, but also a three-time Ironman World Champion and a two-time IRONMAN 70.3® World Champion. He set a new overall record at the 2019 IRONMAN World Championship®, winning in 7:51:13. Daniela Ryf, a native of Breitling's home country of Switzerland, is a five-time IRONMAN 70.3® World Champion and a four-time IRONMAN World Champion. The third squad member is Chris "Macca" McCormack from Australia, a two-time IRONMAN World Champion in 2007 and 2010, and the 2012 ITU Long Distance World Championship winner. The IRONMAN triathlon is the world's most grueling race, featuring a 2.4-mile (3.8 km) swim, a 112-mile (180 km) bike ride, and a 26.2-mile (42.2 km) run, all in one day.
Ultimate Athleisure
The new Endurance Pro Ironman collection is perfect for athletes and luxury buyers seeking the ultimate athleisure watch. The 44 mm case is crafted from Breitlight®, a highly durable material that is approximately one-third the weight of titanium and one-sixth the weight of steel. This high-tech material, exclusive to Breitling, is highly resistant to scratches, abrasion, and corrosion. It is also heat-stable, non-magnetic, hypoallergenic, and warmer to the touch than metal. This model is powered by the Breitling Caliber 82, a temperature-compensated SuperQuartz® movement, a COSC-certified chronometer. It is 10 times more accurate than standard quartz and boasts a battery life of approximately three to four years. The bidirectional rotating bezel is engraved with the compass. The crown is tactilely contoured for easy grip and ease of operation. The hour and minute hands are coated with Super-LumiNova®, ensuring clear reading of the time under all lighting conditions. Additional design features include a small seconds subdial, as well as 1/10th-second and 30-minute chronograph counters, for enhanced legibility. This model is water resistant to 10 bar (100 meters/330 feet).
Two versions are currently available: the Endurance Pro Ironman and the Endurance Pro Ironman Finisher. The Endurance Pro Ironman features a red dial, black inner bezel, and pulsometer scale. The watch is presented on a red rubber strap with a Breitlight® double-pin buckle. It features unique Ironman engraving instead of Breitling markings. The Endurance Pro Ironman Finisher is black with gold accents and is intended for athletes who have completed an Ironman. This version is sold exclusively through Ironman channels. The case back features a special IRONMAN Finisher Series engraving.
The original Endurance Pro was inspired by the colorful and incredibly lightweight Breitling Sprint from the 1970s. It featured a pulsometer, making it ideal for athletes who wanted to monitor their heart rate.
We'll keep you updated on the Endurance Pro IRONMAN collection on our website and in our newsletter. For more information about the IRONMAN brand and global event series, visit www.ironman.com. For media inquiries, please contact press@ironman.com.
Breitling
Since 1884, Breitling has established an international reputation for high-precision timepieces, its pioneering role in the development of the wristwatch chronograph, and its uncompromising commitment to design excellence. With a long-standing connection to aviation, Breitling has shared in the finest moments as mankind has navigated the skies. Renowned for its spirit of innovation, Breitling has also earned a special place in the fields of science, sport, and technology. Breitling manufactures its movements in-house. And each watch (like all Breitling watch movements) is guaranteed by its quality through its Swiss Made, COSC-certified chronometer status.
About the Ironman Group
The Ironman Group operates a global portfolio of events. These include the IRONMAN® Triathlon Series, IRONMAN® 70.3® Triathlon Series, IRONMAN® Virtual Racing® (VR®) Series, 5150® Triathlon Series, Rock 'n' Roll® Running Series, Rock 'n' Roll Virtual Running® Series, IRONKIDS®, World Triathlon Championship Series, premier running events such as the Standard Chartered Singapore Marathon® and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events such as the Tarawera Ultra and Ultra-Trail Australia®, mountain bike races such as the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the world's largest mass participation sports company, connecting more than one million participants annually with the wonders of endurance sport through a vast array of services. Since the iconic IRONMAN® brand was born and the first race held in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. What began as a single race has grown into a global phenomenon, hosting hundreds of races in over 55 countries. The IRONMAN Group is owned by Advance, a privately held, family-owned company. For more information, visit www.ironman.com.
About Advance
Advance is a privately held, family-owned company that owns and invests in companies in media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to foster long-term business value by accelerating growth and innovation. The Advance portfolio includes Condé Nast, Advance Local, StageEntertainment, IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data, and Pop. Together, these operating companies employ more than 17,000 people in 29 countries. Advance is also the largest shareholder in Charter Communications, Discovery, and Reddit. For more information, please visit www.advance.com.
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In 2019, Breitling and IRONMAN launched the highly successful Breitling Superocean Ironman Limited Edition. Now, with Breitling as the new Official Luxury Watch of IRONMAN, this new partnership marks the beginning of a long-term collaboration.
A special event celebrating the partnership and the debut of the new watch was held last night at the Breitling boutique in Beverly Hills, hosted by Thierry Prissert, President of Breitling USA, and Andrew Messick, President and CEO of the Ironman Group.
Special guests in attendance included Ironman Hall of Fame inductee and 1997 Ironman World Champion Heather Farr; Ironman ambassador and the first person with Down syndrome to complete an Ironman race; Ironman Hall of Fame inductee and Voice of Ironman Mike Reilly; and professional Ironman triathlete Ben Hoffman. He celebrated his new watch and his recent partnership as Breitling's local ambassador in the United States. Since turning professional in 2007, Hoffman has won numerous Ironman, Ironman 70.3, and U.S. Championships.
"Ironman reflects our core values of performance and endurance. We designed it to be the ideal watch for elite athletes, as well as a casual, everyday sports chronograph for active individuals who seek a combination of performance and luxury," said Breitling CEO Georges Kern.
This stunning watch perfectly captures the energetic and versatile spirit of the iconic IRONMAN Triathlon series, according to both Kern and Andrew Messick, President and CEO of the IRONMAN Group.
"We are honored to continue our partnership with such a prestigious and respected watchmaker. Following our successful collaboration in 2019, we are thrilled to partner with Breitling to create this new watch that embodies the strength and tenacity of IRONMAN triathletes," said Messick.
#SQUADONAMISSION
The three members of Breitling's Triathlon Squad have achieved great success in Ironman triathlons around the world. German triathlete Jan Frodeno is not only a 2008 Olympic gold medalist, but also a three-time Ironman World Champion and a two-time IRONMAN 70.3® World Champion. He set a new overall record at the 2019 IRONMAN World Championship®, winning in 7:51:13. Daniela Ryf, a native of Breitling's home country of Switzerland, is a five-time IRONMAN 70.3® World Champion and a four-time IRONMAN World Champion. The third squad member is Chris "Macca" McCormack from Australia, a two-time IRONMAN World Champion in 2007 and 2010, and the 2012 ITU Long Distance World Championship winner. The IRONMAN triathlon is the world's most grueling race, featuring a 2.4-mile (3.8 km) swim, a 112-mile (180 km) bike ride, and a 26.2-mile (42.2 km) run, all in one day.
Ultimate Athleisure
The new Endurance Pro Ironman collection is perfect for athletes and luxury buyers seeking the ultimate athleisure watch. The 44 mm case is crafted from Breitlight®, a highly durable material that is approximately one-third the weight of titanium and one-sixth the weight of steel. This high-tech material, exclusive to Breitling, is highly resistant to scratches, abrasion, and corrosion. It is also heat-stable, non-magnetic, hypoallergenic, and warmer to the touch than metal. This model is powered by the Breitling Caliber 82, a temperature-compensated SuperQuartz® movement, a COSC-certified chronometer. It is 10 times more accurate than standard quartz and boasts a battery life of approximately three to four years. The bidirectional rotating bezel is engraved with the compass. The crown is tactilely contoured for easy grip and ease of operation. The hour and minute hands are coated with Super-LumiNova®, ensuring clear reading of the time under all lighting conditions. Additional design features include a small seconds subdial, as well as 1/10th-second and 30-minute chronograph counters, for enhanced legibility. This model is water resistant to 10 bar (100 meters/330 feet).
Two versions are currently available: the Endurance Pro Ironman and the Endurance Pro Ironman Finisher. The Endurance Pro Ironman features a red dial, black inner bezel, and pulsometer scale. The watch is presented on a red rubber strap with a Breitlight® double-pin buckle. It features unique Ironman engraving instead of Breitling markings. The Endurance Pro Ironman Finisher is black with gold accents and is intended for athletes who have completed an Ironman. This version is sold exclusively through Ironman channels. The case back features a special IRONMAN Finisher Series engraving.
The original Endurance Pro was inspired by the colorful and incredibly lightweight Breitling Sprint from the 1970s. It featured a pulsometer, making it ideal for athletes who wanted to monitor their heart rate.
We'll keep you updated on the Endurance Pro IRONMAN collection on our website and in our newsletter. For more information about the IRONMAN brand and global event series, visit www.ironman.com. For media inquiries, please contact press@ironman.com.
Breitling
Since 1884, Breitling has established an international reputation for high-precision timepieces, its pioneering role in the development of the wristwatch chronograph, and its uncompromising commitment to design excellence. With a long-standing connection to aviation, Breitling has shared in the finest moments as mankind has navigated the skies. Renowned for its spirit of innovation, Breitling has also earned a special place in the fields of science, sport, and technology. Breitling manufactures its movements in-house. And each watch (like all Breitling watch movements) is guaranteed by its quality through its Swiss Made, COSC-certified chronometer status.
About the Ironman Group
The Ironman Group operates a global portfolio of events. These include the IRONMAN® Triathlon Series, IRONMAN® 70.3® Triathlon Series, IRONMAN® Virtual Racing® (VR®) Series, 5150® Triathlon Series, Rock 'n' Roll® Running Series, Rock 'n' Roll Virtual Running® Series, IRONKIDS®, World Triathlon Championship Series, premier running events such as the Standard Chartered Singapore Marathon® and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events such as the Tarawera Ultra and Ultra-Trail Australia®, mountain bike races such as the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the world's largest mass participation sports company, connecting more than one million participants annually with the wonders of endurance sport through a vast array of services. Since the iconic IRONMAN® brand was born and the first race held in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. What began as a single race has grown into a global phenomenon, hosting hundreds of races in over 55 countries. The IRONMAN Group is owned by Advance, a privately held, family-owned company. For more information, visit www.ironman.com.
About Advance
Advance is a privately held, family-owned company that owns and invests in companies in media, entertainment, technology, communications, education and other promising growth sectors. Our mission is to foster long-term business value by accelerating growth and innovation. The Advance portfolio includes Condé Nast, Advance Local, StageEntertainment, IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data, and Pop. Together, these operating companies employ more than 17,000 people in 29 countries. Advance is also the largest shareholder in Charter Communications, Discovery, and Reddit. For more information, please visit www.advance.com.
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