FENDI, the luxury brand based in Rome, Italy, has unveiled its Fall/Winter 2021-22 Men's advertising campaign. The campaign, a cinematic slideshow directed by Italian artist Nico Vascellari, depicts the collection designed by Silvia Venturini Fendi, Artistic Director of Accessories and Menswear, as an optimistic adventure caught up in a game of illusion.
In a metaphysical setting, viewers can play with the collection's signature looks, full of Fendi's playful spirit. The result is a celebration of color and light, leaping from darkness to Technicolor.
https://youtu.be/ylN9bYiJmAc
Color blocks of saffron, orange, fuchsia, cobalt, and periwinkle, along with black, camel, and charcoal, flash between contrasting textures and shadows in lining inlays and slit-lined tailoring. Throughout the collection, versatility and form are united in reversible workwear and relaxed outerwear silhouettes. Diagonal quilting elevates a range of silk-jacquard outfits, from shawl-collar lounge coats to pullovers and shirt-jacket-Bermuda shorts, creating a glamorous expression of comfortable relaxation. This season's comical spirit is brought to life in collaboration with multitalented artist and performer Noel Fielding, further enhanced by a series of psychedelic, multicolored artworks, including his signature stream-of-consciousness scribbled FENDI logo.
Accessories featured in the campaign range from the Maison's iconic Peekaboo IseeU, crafted from premium Cuoio Roma calf leather, to the nylon Baguette, emblazoned with the precious mink FF logo. A miniature luggage-style crossbody pouch recreates embossed striped FF leather and completes the selection, along with the new FENDI Pack backpack. The collection's whimsical indoor-outdoor inspiration is also reflected in the FF logo buckle loafers and FENDI Flow sneakers in ultra-classic menswear colours. The Fendi Men's Fall/Winter 2021-22 advertising campaign, consisting of five single and double-page images, will debut in media outlets around the world from July 2021.
#FendiFW21
CREDITS:
Artistic Director: Silvia Venturini Fendi
Creative Director: Nico Vascellari
Model: Wang Chenming Rebel
Model: Craig Shimirimana
Model: Jeremy Cox
Stylist: Julian Ganio
Location: Rome
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