In June 2021, Roman high jeweler Bvlgari held a launch event for its new high-end collection, "Magnifica," in Milan, Italy's luxury and fashion capital.
Lily Aldridge, Bvlgari Group CEO Jean-Christophe Babin
To contribute to Milan's recovery following the impact of the pandemic, Bvlgari held the launch event for its new high jewelry and high-end watch collections in Milan for the first time. The Roman jeweler wanted to shine a spotlight on Milan with the presence of celebrities and clients attending the event.
While Rome remains Bvlgari's ultimate muse and source of inspiration, celebrating its close relationship with Milan, the city that heralds the arrival of Made in Italy and the Italian lifestyle, two brooches were created, inspired by the city's iconic Castello Sforzesco fortress: one combining diamonds with rubellite and malachite, and the other combining diamonds with amethyst and carnelian.
On the first day of the event, brand ambassadors Lily Aldridge, Chiara Ferragni, and Ester Esposito, along with many celebrities, media representatives, and clients, were invited to Milan's Teatro alla Scala for a private concert conducted by Pietro Mianiti. Guests were treated to authentic Italian opera performances featuring masterpieces by Giuseppe Verdi, Giacomo Puccini, and Vincenzo Bellini. The following day, a selection of Magnifica high jewelry and high-end watches was unveiled at a spectacular jewelry table in the lush gardens of the Bvlgari Hotel in Milan. A sun-drenched outdoor lunch featured a special menu prepared by Michelin-starred chef Niko Romito and a live performance by Italy's youngest orchestra conductor, Beatrice Venezia, captivating guests.
To support the city of Milan and foster a strong connection with its residents, Bvlgari created its first-ever high jewelry atelier at its flagship store on Via Montenapoleone, where the Magnifica collection was open to the public until June 10th. Additionally, a spectacular runway show was filmed in Galleria Vittorio Emanuele II, one of Milan's most iconic locations. The show will be streamed worldwide on June 21st, bringing excitement to the city.
Celebrities in attendance at the event
Lily Aldridge, Chiara Ferragni, Ester Esposito, Vittoria Ceretti, Vittoria Puccini, Lily zu Sayn-Wittgenstein-Berleburg, Anna Cleveland, Jaime Llorente, Alessandro Borghi, Serenay Sarkaya, Tam MacPherson, Nieves Alvarez, Alessio Lapice, Svetlana Khodchenkova, Alejandro Sánchez-Speitzer, Leo Guzman
Lily Aldridge
Chiara Ferragni
Ester Esposito
Vittoria Ceretti
For inquiries, please contact Bvlgari Japan at 03-6362-0100. https://www.bulgari.com/ja-jp/
Click here for company press release details
Lily Aldridge, Bvlgari Group CEO Jean-Christophe BabinTo contribute to Milan's recovery following the impact of the pandemic, Bvlgari held the launch event for its new high jewelry and high-end watch collections in Milan for the first time. The Roman jeweler wanted to shine a spotlight on Milan with the presence of celebrities and clients attending the event.
While Rome remains Bvlgari's ultimate muse and source of inspiration, celebrating its close relationship with Milan, the city that heralds the arrival of Made in Italy and the Italian lifestyle, two brooches were created, inspired by the city's iconic Castello Sforzesco fortress: one combining diamonds with rubellite and malachite, and the other combining diamonds with amethyst and carnelian.
On the first day of the event, brand ambassadors Lily Aldridge, Chiara Ferragni, and Ester Esposito, along with many celebrities, media representatives, and clients, were invited to Milan's Teatro alla Scala for a private concert conducted by Pietro Mianiti. Guests were treated to authentic Italian opera performances featuring masterpieces by Giuseppe Verdi, Giacomo Puccini, and Vincenzo Bellini. The following day, a selection of Magnifica high jewelry and high-end watches was unveiled at a spectacular jewelry table in the lush gardens of the Bvlgari Hotel in Milan. A sun-drenched outdoor lunch featured a special menu prepared by Michelin-starred chef Niko Romito and a live performance by Italy's youngest orchestra conductor, Beatrice Venezia, captivating guests.
To support the city of Milan and foster a strong connection with its residents, Bvlgari created its first-ever high jewelry atelier at its flagship store on Via Montenapoleone, where the Magnifica collection was open to the public until June 10th. Additionally, a spectacular runway show was filmed in Galleria Vittorio Emanuele II, one of Milan's most iconic locations. The show will be streamed worldwide on June 21st, bringing excitement to the city.
Celebrities in attendance at the event
Lily Aldridge, Chiara Ferragni, Ester Esposito, Vittoria Ceretti, Vittoria Puccini, Lily zu Sayn-Wittgenstein-Berleburg, Anna Cleveland, Jaime Llorente, Alessandro Borghi, Serenay Sarkaya, Tam MacPherson, Nieves Alvarez, Alessio Lapice, Svetlana Khodchenkova, Alejandro Sánchez-Speitzer, Leo Guzman
Lily AldridgeChiara FerragniEster EspositoVittoria CerettiFor inquiries, please contact Bvlgari Japan at 03-6362-0100. https://www.bulgari.com/ja-jp/
Click here for company press release details
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