London select shop PRIMITIVE LONDON and BABYLON, a showroom featuring Tokyo brands, will open a limited-time store at Laforet Harajuku from February 23rd to March 3rd.
The pop-up shop will feature emerging brands such as Dummyhead Depaysemen, a favorite of Lady Gaga, AGURI SAGIMORI's debut accessories line, and divka, winner of the Tokyo Governor's Award in the Professional category at the 2012 New Designer Fashion Awards.
Primitive London, owned by Louis Nemeth, daughter of the late Christopher Nemeth, and Andrew Green, is a noteworthy boutique. It was ranked in the top three in the Superstore Awards, a global superstore awards program run by British online boutique FARFETCH.com. The site functions as a gallery and online magazine, and also produces young designers in a variety of fields. Nemeth and Green are scheduled to visit Japan during the event.