French high jeweler Boucheron will reopen Boucheron Shinsaibashi on June 6, 2021. Osaka's Shinsaibashi area, long a thriving commercial center, is home to many luxury brand stores. The reopening of Boucheron Shinsaibashi, the brand's flagship store in the Kansai region, marks a significant milestone in the brand's positioning in the Japanese market.
For Boucheron, a boutique is more than just a place to purchase jewelry. It is designed to convey the Maison's unique worldview while making customers feel at home. The new boutique features a Parisian-style design reminiscent of a hôtel particulier (an aristocratic mansion). In a modern and understated atmosphere, Boucheron's signature high jewelry and iconic jewelry collections are on display. A 4.4-meter-high glass façade allows abundant natural light to flood the boutique, while the interior reinterprets Parisian codes, such as the marble, black metal frames, and classic French symmetry found in the architecture of Place Vendôme, to create a space that embodies the brand.
Beyond the diverse collections that adorn Boucheron, customers are greeted by a newly redesigned bridal corner. The semicircular bridal counter, inspired by the towering columns of Place Vendôme, the guilloché wall, and the sparkling alabaster chandelier create an elegant atmosphere. Visitors can browse the bridal collection's diverse designs, including solitaire rings and wedding rings set with diamonds carefully selected according to Boucheron's unique standards.
Behind the bridal section is the VIP salon. Guests can relax in a comfortable space, featuring nature-inspired fabrics, high-quality materials, and rich colors. Accordion doors, featuring expressive glass with a frosted finish, allow for a modern and stylish divide into two spaces. One of the sketches displayed on the elegantly lit wall is the question mark necklace, inspired by nature and designed by founder Frédéric Boucheron in 1879. This flexible and lightweight necklace without a clasp promoted independence and freedom for women at the time, who required manual assistance to style their jewelry. This salon is a space where you can immerse yourself in Boucheron's history, culture, and free spirit, and enjoy exceptional service and a personalized shopping experience.
In the revitalized boutique, you can find new releases from iconic collections such as Quatre, Serpent Bohème, and Jacques de Boucheron, as well as sophisticated high jewelry that embodies Boucheron's savoir-faire. In addition, we offer a special order service that allows customers to create special pieces based on Boucheron's bespoke tradition.
<Boucheron Shinsaibashi>
Grand opening: Sunday, June 6, 2021
Address: 1F Shinsaibashi Tokyu Building, 4-4-3 Minamisenba, Chuo-ku, Osaka, Osaka 542-0081
Tel: Boucheron Client Service 0120-230-441
Business hours: 11:30-19:30 *Irregular holidays
*Subject to change depending on the situation regarding COVID-19.
Store area: 191.17 square meters
Founded in 1858 by Frédéric Boucheron, Boucheron has been passed down through four generations of the family, with its free spirit and style. As the first high jeweler to open a boutique on Place Vendôme in Paris, Boucheron has established itself as a maison that symbolizes the finest high jewelry and luxury watches. Boucheron's unique style, with its free and bold spirit, has been passed down through generations and boasts a history of over 160 years. Today, Boucheron operates over 66 boutiques around the world and is part of the international luxury group Kering.
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