FENDI, a luxury brand representing Rome, Italy, is launching a new men's belt personalization service, "Belt Bar," at two exclusive stores, FENDI Ginza and FENDI Osaka, as well as the official online store, fendi.com. Enjoy creating your own special belt with the unparalleled craftsmanship and creativity that only FENDI can offer.


This service allows you to freely combine belts with interchangeable FF logo buckles to create a style that ranges from chic to playful, tailoring your watch to your preferences. There are 180 possible combinations, including reversible versions. Choose from eight buckle styles, including champagne gold metallic black ruthenium, rainbow-colored palladium, and 3D black print, as well as nine, including an online-exclusive black and yellow gradient metal. The 19cm belt straps are available in 14 different varieties, ranging from high-quality calf leather in a variety of colors, including brown, black-yellow, and red, to rare exotic leathers such as elaphe, python, ostrich, and caiman. Six of the available options are reversible.

Enjoy your own unique and personalized experience with our new service, "Belt Bar."


"Belt Bar"
Buckles (9 types): 29,700 yen - 74,800 yen (tax included)
Belts (14 types): 38,500 yen - 247,500 yen (tax included)

Available at
Fendi Ginza Store (6-10-1 Ginza, Chuo-ku, Tokyo 104-0061)
Fendi Osaka Store (1-9-17 Shinsaibashisuji, Chuo-ku, Osaka City, Osaka Prefecture 542-0085)
Official Fendi Online Store (fendi.com)



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