The Sumida River Fireworks Festival will be held on the 27th. The season for yukata, with fireworks displays, summer festivals, and more, is upon us. So, this week, we'll be introducing all things yukata-related!
From Mina Perhonen to Facetasm! Tokyo brands are all the rage this year!
■Directed by Yamaguchi Sota. Yukatas from Theater Products, Mina Perhonen, Facetasm, and Anrealage are featured.
■From stylist-designed yukatas to original designs. Isetan's men's yukatas are the talk of the town.
■Popular brands share tips on makeup that complements yukata and keeps it from smudging!
Currently, an event is being held on the 7th floor of the Isetan Shinjuku Main Building, bringing together both men's and women's yukatas. There will be makeup consultations, and on July 28th, there will also be a talk event with SU from Rip's Slyme, who is known for being a kimono lover!

Check out information about fireworks displays and summer festivals with our app!
■Android app "Fireworks & Summer Festivals 2013 Natsu Pia x Mapion"

■Check out the image of the fireworks display beforehand with "AR Fireworks Scope"

Not just fireworks displays and summer festivals! Recommended spots that will make you want to go out in a yukata
■New craft beer restaurant "Yona Yona Beer Kitchen" opens at Roppongi Ark Hills

■"Menso-re Great Okinawa Exhibition" where you can learn about modern Okinawa, with live music and a beer garden on the rooftop!

Why not add a yukata to your summer wardrobe this year? Have a wonderful weekend!