Netflix G.K., provider of Netflix, one of the world's largest video streaming services, and Beams Co., Ltd., operator of approximately 170 select shops both in Japan and overseas, will begin releasing two collections of 20 items in collaboration with the Netflix brand: the "Netflix x BEAMS" collection and the "EDEN x BEAMS" collection, a collaboration with the Netflix original anime series "Eden," which will begin streaming on the same day. This marks the first time that Netflix has released official Netflix-branded merchandise.
Netflix inspires people around the world through the best entertainment, including dramas, movies, and documentaries, from creators around the world. Netflix and BEAMS, a company that provides unique value to the world through in-store experiences and numerous cross-industry collaborations, have come together to discover a shared goal: to "constantly create new culture and entertain the world." The "Netflix x BEAMS" and "EDEN x BEAMS" collections, born from this shared goal, will share new stories with the world. Regarding this initiative, Terry Tsai, Director of Marketing Partnerships at Netflix, said, "Since launching our service in Japan in 2015, Netflix has been passionate about Japanese culture and stories. We are honored to partner with BEAMS to take on the challenge of developing Netflix's first branded items. It's a dream come true to be able to offer items that members can touch and feel familiar with from Netflix, a service that provides an intangible experience, and we hope that this will bring Netflix closer to them." "At BEAMS, we strive to create innovative collaborations that will surprise our customers and make them say, 'Oh, I didn't know this!'" said Masayuki Hidaka, Chief Producer of the Business Production Department at BEAMS Inc. "We are delighted to be working with the globally beloved Netflix brand to create a new connection between BEAMS and our customers around the world. Looking ahead to the medium to long term, this collaboration with Netflix is full of possibilities, and we feel that BEAMS has entered a new stage." The two collections announced today will be available on the official BEAMS online shop from Thursday, May 27th, and will be available at the "Netflix x BEAMS POP-UP STORE" from Tuesday, June 1st. Furthermore, they will be released in overseas stores from Tuesday, June 8th, expanding the sales channels for our collaborative products to customers in North America and around the world. Details about the overseas stores will be announced at a later date.
The world's first Netflix branded item collection, "Netflix x BEAMS," goes on sale from May 27th
"Netflix x BEAMS" will release 13 pieces of apparel and miscellaneous goods, including clothing and goods created with the idea of "wanting people to enjoy their time at home through these products," as well as T-shirts that are designed to make Netflix viewers "feel like they're part of the production team."
"Netflix x BEAMS" Collection Image Visual
"EDEN x BEAMS", a collaboration product with the Netflix anime "Eden", will also be on sale from May 27th
"EDEN x BEAMS", a collaboration product with the Netflix anime "Eden", will also be on sale from May 27th (Thursday) As the first initiative in the collaboration project between Netflix and BEAMS, a collaboration has been realized with "Eden", an original anime series which will be streamed exclusively by Netflix from May 27th (Thursday). Items from the "EDEN x BEAMS" collection to commemorate the release will be released on the same day. The series is characterized by its powerful animation, mysterious storyline, and fascinating characters that move about within. The key motifs, scenes, and lines from the series have been simply incorporated into the graphics to create playful items. Almost all of the items feature patches with an apple motif, a key item from the series. There are seven items in total.
"EDEN x BEAMS" Collection Image Visual
Sales Information
"Netflix x BEAMS" Collection and "EDEN x BEAMS" Collection
・Sales period: Pre-sale at the BEAMS official online shop on Thursday, May 27, 2021
・BEAMS official website URL: https://www.beams.co.jp/
・Select BEAMS stores (Please visit the BEAMS official website for details of sales stores)
・"Netflix x BEAMS POP-UP STORE" in BEAMS stores
"Netflix x BEAMS" collection: Sales start in early July 2021
"EDEN x BEAMS" collection: Sales start on Tuesday, June 8, 2021
POP-UP STORE information
"Netflix x BEAMS" collection & "EDEN x BEAMS" collection on sale simultaneously
Period: From Tuesday, June 1, 2021
・BEAMS Roppongi Hills (2F & 3F Roppongi Hills West Walk, 6-10-1 Roppongi, Minato-ku, Tokyo)
・BEAMS Shinjuku (B2F Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo)
・BEAMS Omiya (2nd floor, Lumine Omiya Lumine 2, 630 Nishikicho, Omiya-ku, Saitama-shi, Saitama)
・Beams Street Umeda (1st floor, HEP FIVE, 5-15 Kakutacho, Kita-ku, Osaka-shi, Osaka)
*Due to the state of emergency, business hours may change. Please refer to the website of each store for the latest business hours.
Official video information
Video: "The world's first collaboration, the Netflix x BEAMS collection, is here! "
URL: https://www.youtube.com/watch?v=TJgAKXcHPKM
About Netflix
Netflix is the world's leading streaming entertainment service with 208 million paid memberships in over 190 countries. They offer a wide variety of TV series, documentaries, and feature films, including award-winning titles, across a wide range of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected device. Members can also watch movies and series as they want, all without commercials or commitments.
About the Netflix Original Anime Series "Eden"
This all-new animation is produced by director Yasuhiro Irie, acclaimed for works such as "Fullmetal Alchemist," alongside creators from Japan and overseas. In "Eden," a world populated only by robots, is humanity really unnecessary? This sci-fi fantasy follows Sarah, a young girl raised with two robots, as she takes on the world. A story never before seen begins!
Streaming worldwide on Netflix from Thursday, May 27th. http://www.netflix.com/eden
About BEAMS
The first store opened in Harajuku, Tokyo in 1976. BEAMS has led the way as a pioneering select shop, sourcing and proposing all things related to fashion and lifestyle from around the world. BEAMS has a rich track record as a planning group that creates new value through collaboration, providing creative solutions in a variety of genres far beyond the realm of fashion. With approximately 170 stores in Japan and Asia, the brand enjoys support from people of all ages.
"Netflix x BEAMS" Collection (13 Items) Item Details
"Netflix x BEAMS" releases 13 apparel and miscellaneous items, including apparel and merchandise created with the aim of "enjoying time spent at home through these products," as well as T-shirts designed to make Netflix viewers feel like they're part of the production team.
The iconic <Netflix> logo is featured on the front. Available with three different back prints: "DIRECTOR," "CREW," and "WATCHER," so you can choose the look that suits your mood that day.
Netflix x BEAMS STAFF T-SHIRT
Color: BLACK
Price: ¥5,280 (inc. tax)
Size: S/M/L/XL/XXL
(1st and 2nd from the left)
The design prominently features <Netflix>'s iconic "PLAY BAR." The piece is accented with the subtle placement of <BEAMS>'s iconic globe logo alongside the stop and volume icons. Netflix x BEAMS PLAYBAR T-SHIRT
Color: BLACK
Price: 5,280 yen (inc. tax)
Size: S/M/L/XL/XXL
(3rd and 4th from the left)
A remote control T-shirt that conveys the concept of this time. The letters <Netflix> are made using a silicone patch. With a three-dimensional design that makes you want to press it, this T-shirt can also be used as a communication tool.
Netflix x BEAMS REMOTE CONTROLLER T-SHIRT
Color: BLACK
Price: ¥5,280 (inc. tax)
Size: S/M/L/XL/XXL
"Bingeing" is an English word meaning "to binge watch." With an increasing number of users binge-watching movies and TV shows, this design features a trending word printed on it. This piece represents being immersed in the swamp of <Netflix>.
Netflix x BEAMS BINGEING T-SHIRT
Color: BLACK
Price: ¥5,280 (inc. tax)
Size: S/M/L/XL/XXL
Item details: A pack of two T-shirts. A simple design with a logo on the chest. It's an item you can never have too many of.
Netflix x BEAMS 2PACK POCKET T-SHIRT
Color: WHITE / BLACK
Price: ¥7,700 (inc. tax)
Size: S/M/L/XL/XXL
This item is essential for the stay-at-home situation of this project, and was created as sweatsuit sets are becoming a popular fashion trend in Japan. The front of the sweatshirt features a blacked-out <Netflix> logo, and a silicone patch is placed at the base of the arm. The pants, made of the same material, also have pockets.
(1st and 2nd from the left)
Netflix x BEAMS CREW NECK SWEATSHIRT
Color: BLACK
Price: ¥8,250 (inc. tax)
Size: S/M/L/XL
(3rd and 4th from the left)
Netflix x BEAMS SWEAT PANTS
Color: BLACK
Price: ¥8,250 (inc. tax)
Size: S/M/L/XL
These shorts are made from nylon. The relaxed material makes them a versatile item that can be worn at home or outside.
Netflix x BEAMS SWEAT BOXER SHORT PANTS
Color: BLACK
Price: ¥8,250 (inc. tax)
Size: S/M/L/XL
Item details: A sporty JET cap with the iconic silicone patch. Perfect for any style.
Netflix x BEAMS CAP
Color: BLACK
Price: ¥4,950 (inc. tax)
Size: ONE SIZE
A cushion that is an essential in the home. With the <Netflix> and <BEAMS> logos on both sides, it gives a playful impression. It will add a touch of glamour to your time spent indoors.
Netflix x BEAMS BIG CUSSION
Color: BLACK
Price: 7,700 yen (inc. tax)
Size: ONE SIZE Item
A tray featuring the <Netflix> and <BEAMS> logos that can be used to hold drinks, popcorn, etc. when watching. A convenient item to make your time at home more enjoyable.
Netflix x BEAMS KNEE REST TRAY
Color: BLACK
Price: ¥4,950 (inc. tax)
Size: ONE SIZE
(1st and 2nd from the left)
This item can be used as a headband at home and as a mask when you go out. It's an item full of <Netflix> vibes that can be enjoyed in any situation.
Netflix x BEAMS NECK GATOR
Color: BLACK
Price: 4,280 yen (inc. tax)
Size: ONE SIZE
(3rd and 4th from the left)
A convenient item that supports your neck for a comfortable viewing experience. The design lets people looking from behind also show off your <Netflix> fandom.
Netflix x BEAMS NECK PILLOW
Color: BLACK
Price: 6,600 yen (inc. tax)
Size: ONE SIZE
"EDEN x BEAMS" Collection (7 items) Item Details
"Eden" is an original anime series that will be available exclusively on Netflix from Thursday, May 27th. It is a work that is characterized by its powerful animation, mysterious storyline, and fascinating characters that move around within it. Key motifs, scenes, and lines from the work have been simply incorporated into the graphics, resulting in items with a playful design. Almost all items feature patches with an apple motif, a key item in the work. A total of 7 items are available.
A T-shirt featuring a simple logo that expresses the worldview of "Eden." T-shirts for kids are also available.
(1st from the left)
EDEN xtimes; BEAMS LOGO T
Color: WHITE
Price: 5,280 yen (inc. tax)
Size: S/M/L/XL/XXL
(2nd from the left)
EDEN xtimes; BEAMS LOGO T KIDS
Color: WHITE
Price: 3,300 yen (inc. tax)
Size: 100, 120, 140
(3rd and 4th from the left)
The back and sleeve designs are the same for both items.
This playful T-shirt design lets you pretend to be the father (E92) who raised the main character, Sarah.
EDEN xtimes; BEAMS NUMBER T
Color: Turquoise Blue
Price: 5,500 yen (inc. tax)
Size: S/M/L/XL/XXL
This long-sleeved T-shirt features a graphic of Sarah's sidekick, PJ. The front features a line from the exchange between him and Sarah in the final climax scene.
EDEN xtimes; BEAMS PJ LONG SLEEVE T
Color: WHITE
Price: ¥6,600 (inc. tax)
Size: S/M/L/XL/XXL
This T-shirt features a graphic of the numerical counter that frequently appears in the work, as well as the key number "zero." EDEN x BEAMS ZERO LONG SLEEVE T Color: BLACK Price: ¥6,600 (inc. tax) Size: S/M/L/XL/XXL A cap featuring a simple logo that expresses the worldview of "Eden." EDEN x BEAMS LOGO CAP
Color: TAUPE
Price: 4,950 yen (inc. tax)
Size: one size Head circumference: 58cm
A playful eco bag featuring a bold print of the protagonist Sarah's father (E92) and mother (A37), who raised her. EDEN x BEAMS 3WAY SHOPPING BAG Color: YELLOW, BLUE Price: 4,180 yen (inc. tax) Size: W37cm x H44cm x D20cm Handle 75cm (tentative)
Click here for company press release details
Netflix inspires people around the world through the best entertainment, including dramas, movies, and documentaries, from creators around the world. Netflix and BEAMS, a company that provides unique value to the world through in-store experiences and numerous cross-industry collaborations, have come together to discover a shared goal: to "constantly create new culture and entertain the world." The "Netflix x BEAMS" and "EDEN x BEAMS" collections, born from this shared goal, will share new stories with the world. Regarding this initiative, Terry Tsai, Director of Marketing Partnerships at Netflix, said, "Since launching our service in Japan in 2015, Netflix has been passionate about Japanese culture and stories. We are honored to partner with BEAMS to take on the challenge of developing Netflix's first branded items. It's a dream come true to be able to offer items that members can touch and feel familiar with from Netflix, a service that provides an intangible experience, and we hope that this will bring Netflix closer to them." "At BEAMS, we strive to create innovative collaborations that will surprise our customers and make them say, 'Oh, I didn't know this!'" said Masayuki Hidaka, Chief Producer of the Business Production Department at BEAMS Inc. "We are delighted to be working with the globally beloved Netflix brand to create a new connection between BEAMS and our customers around the world. Looking ahead to the medium to long term, this collaboration with Netflix is full of possibilities, and we feel that BEAMS has entered a new stage." The two collections announced today will be available on the official BEAMS online shop from Thursday, May 27th, and will be available at the "Netflix x BEAMS POP-UP STORE" from Tuesday, June 1st. Furthermore, they will be released in overseas stores from Tuesday, June 8th, expanding the sales channels for our collaborative products to customers in North America and around the world. Details about the overseas stores will be announced at a later date.
The world's first Netflix branded item collection, "Netflix x BEAMS," goes on sale from May 27th
"Netflix x BEAMS" will release 13 pieces of apparel and miscellaneous goods, including clothing and goods created with the idea of "wanting people to enjoy their time at home through these products," as well as T-shirts that are designed to make Netflix viewers "feel like they're part of the production team."
"Netflix x BEAMS" Collection Image Visual
"EDEN x BEAMS", a collaboration product with the Netflix anime "Eden", will also be on sale from May 27th
"EDEN x BEAMS", a collaboration product with the Netflix anime "Eden", will also be on sale from May 27th (Thursday) As the first initiative in the collaboration project between Netflix and BEAMS, a collaboration has been realized with "Eden", an original anime series which will be streamed exclusively by Netflix from May 27th (Thursday). Items from the "EDEN x BEAMS" collection to commemorate the release will be released on the same day. The series is characterized by its powerful animation, mysterious storyline, and fascinating characters that move about within. The key motifs, scenes, and lines from the series have been simply incorporated into the graphics to create playful items. Almost all of the items feature patches with an apple motif, a key item from the series. There are seven items in total.
"EDEN x BEAMS" Collection Image Visual
Sales Information
"Netflix x BEAMS" Collection and "EDEN x BEAMS" Collection
・Sales period: Pre-sale at the BEAMS official online shop on Thursday, May 27, 2021
・BEAMS official website URL: https://www.beams.co.jp/
・Select BEAMS stores (Please visit the BEAMS official website for details of sales stores)
・"Netflix x BEAMS POP-UP STORE" in BEAMS stores
"Netflix x BEAMS" collection: Sales start in early July 2021
"EDEN x BEAMS" collection: Sales start on Tuesday, June 8, 2021
POP-UP STORE information
"Netflix x BEAMS" collection & "EDEN x BEAMS" collection on sale simultaneously
Period: From Tuesday, June 1, 2021
・BEAMS Roppongi Hills (2F & 3F Roppongi Hills West Walk, 6-10-1 Roppongi, Minato-ku, Tokyo)
・BEAMS Shinjuku (B2F Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo)
・BEAMS Omiya (2nd floor, Lumine Omiya Lumine 2, 630 Nishikicho, Omiya-ku, Saitama-shi, Saitama)
・Beams Street Umeda (1st floor, HEP FIVE, 5-15 Kakutacho, Kita-ku, Osaka-shi, Osaka)
*Due to the state of emergency, business hours may change. Please refer to the website of each store for the latest business hours.
Official video information
Video: "The world's first collaboration, the Netflix x BEAMS collection, is here! "
URL: https://www.youtube.com/watch?v=TJgAKXcHPKM
About Netflix
Netflix is the world's leading streaming entertainment service with 208 million paid memberships in over 190 countries. They offer a wide variety of TV series, documentaries, and feature films, including award-winning titles, across a wide range of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected device. Members can also watch movies and series as they want, all without commercials or commitments.
About the Netflix Original Anime Series "Eden"
This all-new animation is produced by director Yasuhiro Irie, acclaimed for works such as "Fullmetal Alchemist," alongside creators from Japan and overseas. In "Eden," a world populated only by robots, is humanity really unnecessary? This sci-fi fantasy follows Sarah, a young girl raised with two robots, as she takes on the world. A story never before seen begins!
Streaming worldwide on Netflix from Thursday, May 27th. http://www.netflix.com/eden
About BEAMS
The first store opened in Harajuku, Tokyo in 1976. BEAMS has led the way as a pioneering select shop, sourcing and proposing all things related to fashion and lifestyle from around the world. BEAMS has a rich track record as a planning group that creates new value through collaboration, providing creative solutions in a variety of genres far beyond the realm of fashion. With approximately 170 stores in Japan and Asia, the brand enjoys support from people of all ages.
"Netflix x BEAMS" Collection (13 Items) Item Details
"Netflix x BEAMS" releases 13 apparel and miscellaneous items, including apparel and merchandise created with the aim of "enjoying time spent at home through these products," as well as T-shirts designed to make Netflix viewers feel like they're part of the production team.
The iconic <Netflix> logo is featured on the front. Available with three different back prints: "DIRECTOR," "CREW," and "WATCHER," so you can choose the look that suits your mood that day.
Netflix x BEAMS STAFF T-SHIRT
Color: BLACK
Price: ¥5,280 (inc. tax)
Size: S/M/L/XL/XXL
(1st and 2nd from the left)
The design prominently features <Netflix>'s iconic "PLAY BAR." The piece is accented with the subtle placement of <BEAMS>'s iconic globe logo alongside the stop and volume icons. Netflix x BEAMS PLAYBAR T-SHIRT
Color: BLACK
Price: 5,280 yen (inc. tax)
Size: S/M/L/XL/XXL
(3rd and 4th from the left)
A remote control T-shirt that conveys the concept of this time. The letters <Netflix> are made using a silicone patch. With a three-dimensional design that makes you want to press it, this T-shirt can also be used as a communication tool.
Netflix x BEAMS REMOTE CONTROLLER T-SHIRT
Color: BLACK
Price: ¥5,280 (inc. tax)
Size: S/M/L/XL/XXL
"Bingeing" is an English word meaning "to binge watch." With an increasing number of users binge-watching movies and TV shows, this design features a trending word printed on it. This piece represents being immersed in the swamp of <Netflix>.
Netflix x BEAMS BINGEING T-SHIRT
Color: BLACK
Price: ¥5,280 (inc. tax)
Size: S/M/L/XL/XXL
Item details: A pack of two T-shirts. A simple design with a logo on the chest. It's an item you can never have too many of.
Netflix x BEAMS 2PACK POCKET T-SHIRT
Color: WHITE / BLACK
Price: ¥7,700 (inc. tax)
Size: S/M/L/XL/XXL
This item is essential for the stay-at-home situation of this project, and was created as sweatsuit sets are becoming a popular fashion trend in Japan. The front of the sweatshirt features a blacked-out <Netflix> logo, and a silicone patch is placed at the base of the arm. The pants, made of the same material, also have pockets.
(1st and 2nd from the left)
Netflix x BEAMS CREW NECK SWEATSHIRT
Color: BLACK
Price: ¥8,250 (inc. tax)
Size: S/M/L/XL
(3rd and 4th from the left)
Netflix x BEAMS SWEAT PANTS
Color: BLACK
Price: ¥8,250 (inc. tax)
Size: S/M/L/XL
These shorts are made from nylon. The relaxed material makes them a versatile item that can be worn at home or outside.
Netflix x BEAMS SWEAT BOXER SHORT PANTS
Color: BLACK
Price: ¥8,250 (inc. tax)
Size: S/M/L/XL
Item details: A sporty JET cap with the iconic silicone patch. Perfect for any style.
Netflix x BEAMS CAP
Color: BLACK
Price: ¥4,950 (inc. tax)
Size: ONE SIZE
A cushion that is an essential in the home. With the <Netflix> and <BEAMS> logos on both sides, it gives a playful impression. It will add a touch of glamour to your time spent indoors.
Netflix x BEAMS BIG CUSSION
Color: BLACK
Price: 7,700 yen (inc. tax)
Size: ONE SIZE Item
A tray featuring the <Netflix> and <BEAMS> logos that can be used to hold drinks, popcorn, etc. when watching. A convenient item to make your time at home more enjoyable.
Netflix x BEAMS KNEE REST TRAY
Color: BLACK
Price: ¥4,950 (inc. tax)
Size: ONE SIZE
(1st and 2nd from the left)
This item can be used as a headband at home and as a mask when you go out. It's an item full of <Netflix> vibes that can be enjoyed in any situation.
Netflix x BEAMS NECK GATOR
Color: BLACK
Price: 4,280 yen (inc. tax)
Size: ONE SIZE
(3rd and 4th from the left)
A convenient item that supports your neck for a comfortable viewing experience. The design lets people looking from behind also show off your <Netflix> fandom.
Netflix x BEAMS NECK PILLOW
Color: BLACK
Price: 6,600 yen (inc. tax)
Size: ONE SIZE
"EDEN x BEAMS" Collection (7 items) Item Details
"Eden" is an original anime series that will be available exclusively on Netflix from Thursday, May 27th. It is a work that is characterized by its powerful animation, mysterious storyline, and fascinating characters that move around within it. Key motifs, scenes, and lines from the work have been simply incorporated into the graphics, resulting in items with a playful design. Almost all items feature patches with an apple motif, a key item in the work. A total of 7 items are available.
A T-shirt featuring a simple logo that expresses the worldview of "Eden." T-shirts for kids are also available.
(1st from the left)
EDEN xtimes; BEAMS LOGO T
Color: WHITE
Price: 5,280 yen (inc. tax)
Size: S/M/L/XL/XXL
(2nd from the left)
EDEN xtimes; BEAMS LOGO T KIDS
Color: WHITE
Price: 3,300 yen (inc. tax)
Size: 100, 120, 140
(3rd and 4th from the left)
The back and sleeve designs are the same for both items.
This playful T-shirt design lets you pretend to be the father (E92) who raised the main character, Sarah.
EDEN xtimes; BEAMS NUMBER T
Color: Turquoise Blue
Price: 5,500 yen (inc. tax)
Size: S/M/L/XL/XXL
This long-sleeved T-shirt features a graphic of Sarah's sidekick, PJ. The front features a line from the exchange between him and Sarah in the final climax scene.
EDEN xtimes; BEAMS PJ LONG SLEEVE T
Color: WHITE
Price: ¥6,600 (inc. tax)
Size: S/M/L/XL/XXL
This T-shirt features a graphic of the numerical counter that frequently appears in the work, as well as the key number "zero." EDEN x BEAMS ZERO LONG SLEEVE T Color: BLACK Price: ¥6,600 (inc. tax) Size: S/M/L/XL/XXL A cap featuring a simple logo that expresses the worldview of "Eden." EDEN x BEAMS LOGO CAP
Color: TAUPE
Price: 4,950 yen (inc. tax)
Size: one size Head circumference: 58cm
A playful eco bag featuring a bold print of the protagonist Sarah's father (E92) and mother (A37), who raised her. EDEN x BEAMS 3WAY SHOPPING BAG Color: YELLOW, BLUE Price: 4,180 yen (inc. tax) Size: W37cm x H44cm x D20cm Handle 75cm (tentative)
Click here for company press release details
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