Creating new value through craft and fashion. "Calling BEAMS CRAFTS IN THE MAKING" held for the first time at Shinjuku Isetan

Event Date:2022.06.08-06.21
Jun 8, 2022

Isetan Shinjuku will be holding its first "Calling BEAMS CRAFTS IN THE MAKING" event from June 8th to June 21st, 2022, at Center Park/The Stage #5 on the 5th floor of the main building.


What is Calling BEAMS CRAFTS IN THE MAKING?
Supervised by Sachiko Sato, director of BEAMS Planets, the label within BEAMS Co., Ltd. that constantly connects people and things from all over the world and continues to produce highly original products, this project creates new value through the filter of fashion and connects it to the future, in order to protect the many cultures that are creating products that should be passed down to future generations.


Ageless and timeless relaxing wear <CATHRI>

Dress: 57,200 yen
Artistic kasuri patterns, expressed using a variety of techniques, are incorporated into designs from a fashion perspective, elevating them into one-of-a-kind products.


HIZEN jewelry is a brand that reconstructs ceramics from Hizen, Saga Prefecture, as jewelry.

Necklace: Left image: ¥28,600 Right image: ¥33,000
The concept is "wearing pottery like wearing jewellery." is a jewelry collection based on ceramics from five kilns representing the Hizen region: Arita ware, Imari ware, Karatsu ware, Ureshino Yoshida ware, and Takeo ware. The unique characteristics of each ceramic production area are expressed in the new category of jewelry.


HYOGO LEATHER uses leather produced by tanneries in the Hyogo area to create a variety of items.

Bag: ¥37,400
Each workshop and tanner utilizes their own area of expertise to create a wide variety of unique leathers. Only leather tanned in Hyogo Prefecture using 100% raw hides is certified as HYOGO LEATHER.

*All prices include tax.
*Quantities are limited. We apologize if the item is sold out.



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PR TIMES
  • CATHRI dress: 57,200 yen
  • <HIZEN jewelry> Necklace: Left image: 28,600 yen Right image: 33,000 yen
  • HYOGO LEATHER bag: 37,400 yen
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