"MR_BEAMS meets ISETAN MEN'S" POP UP EVENT Visual
"MR_BEAMS," a media outlet that expresses BEAMS's image of the ideal adult man, will be turned into a physical store and open for a limited time in the Isetan Shinjuku Men's Building.

This event will feature exquisite items, including exclusive items for ISETAN MEN'S, created by BEAMS' renowned directors, Nishiguchi Shuhei of "BEAMS F" and Muto Kazuhiko of "Brilla per il gusto," along with Isetan Shinjuku Men's 5th floor supervisor Inaba Tomohiro and Isetan Shinjuku Men's 5th floor buyer Taniguchi Masaki. Please enjoy this space where you can feel the essence of both BEAMS, a leader in the men's dress industry, and ISETAN MEN'S, which offers high-quality, appealing items.
Dates: Wednesday 6th – Tuesday 12th October 2021
Location: Isetan Shinjuku Men's Building, 1st Floor Promotion
Dates: Wednesday 13th – Tuesday 19th October 2021
Location: Isetan Shinjuku Men's Building, 5th Floor, Men's Tailored Clothing
URL: "MR_BEAMS meets ISETAN MEN'S" item catalogue
*Available from Friday 1st October https://www.imn.jp/post/108057204147
*Online sales from Wednesday 13th – Tuesday 19th October

▶︎Click here for more details about the event.
ISETAN MEN'S net 『MR_BEAMS meets ISETAN MEN'S』
https://www.imn.jp/post/108057204095

From left, BEAMS F buyer Shuhei Nishiguchi, ISETAN MEN'S supervisor Tomohiro Inaba

Joint special order items
"BEAMS F" "Brilla The two labels, "Brilla per il gusto" and "Brilla per il gusto", have produced a total of 14 brands and approximately 20 special-order items. The directors and buyers from both companies selected brands that they handle in common, incorporating the essence of BEAMS and ISETAN MEN'S, and proceeded with preparations for this limited-time event.

<BERNARD ZINS / Bernard Zins> Pants 44,000 yen

<EMMETI / Emmeti> Leather jacket 132,000 yen

<AUBERGE> Denim jacket 132,000 yen

Special Order Event
In addition to special-order ready-made items, we are also planning an order event for <ALFONSO SIRICA>, <ALFREDO RIFUGIO>, and <DALCUORE TROUSERS>. We will have gauges and special bunches exclusive to this POP UP event.




Instagram Live hosted by both directors and buyers
BEAMS F Director Shuhei Nishiguchi x ISETAN MEN'S Supervisor Tomohiro Inaba
Date and time: Wednesday, October 6th
Time: 20:45-21:15 *Scheduled
Distribution accounts: @isetanmens (https://www.instagram.com/isetanmens/), @mr_beams_webmagazine (https://www.instagram.com/mr_beams_webmagazine/)

Brilla per il gusto Buyer Muto Kazuhiko x ISETAN MEN'S Buyer Taniguchi Masaki
Date and time: Wednesday, October 13th
Time: 20:45-21:15 *Scheduled
Distribution accounts: @isetanmens (https://www.instagram.com/isetanmens/), @mr_beams_webmagazine (https://www.instagram.com/mr_beams_webmagazine/) Buyer Introduction

ISETAN MEN'S Tailored Clothing Supervisor Tomohiro Inaba
With his unique sense of combining classic styles with the latest in men's fashion, Inaba leads the dress department at ISETAN MEN'S. He is involved in many events and is also actively involved in media interactions, including Instagram Live and YouTube. He continues to engage in activities that go beyond the traditional boundaries of a department store, such as discovering new overseas brands and designers.


ISETAN MEN'S Tailored Clothing Buyer, Masaki Taniguchi
After working as an assistant buyer and shop manager in the clothing category at ISETAN MEN'S, he assumed his current position in April. With a base in the classic realm, he is constantly exploring "clothes that can be worn by the next generation of adult men," and is working to create a shop that incorporates trends and new sensibilities.


BEAMS F Director Nishiguchi Shuhei
Nishiguchi moved from a staff member in the Kansai area of BEAMS to a men's buyer, and at the same time moved to Tokyo. He directs products while paying respect to the history of clothing and the background of manufacturing. He is known for his love of vintage clothing, and has over 130,000 followers on Instagram, where he posts his unique styling incorporating vintage wear. His book "Nishiguchi's Closet" (Gakken Plus), in which he puts together outfits entirely using his own items, has also become a hot topic.


Brilla per il gusto Buyer Kazuhiko Muto
He has been a buyer for the Beams dress department since 1992. In 2003, he became director of the original label "Brilla per il gusto". Facing the eternal theme of "popular clothes" for adult men, he directs products with an awareness of natural yet cool styling.


List of Brands (including brands only available during the pop-up period)
Ready-made products: <AUBERGE / Auberge>, <BERNARD ZINS / Bernard Sans>, <CINQUANTA / Cinquanta>, <DRUMOHR / Dormoor>, <EMMETI / Emmeti>, <giabsarchivio / Giabs Archivio>, <GRENFELL / Grenfell>, <GTA / Gtea>, <HEVO / Evo>, <IGARASHI TROUSERS / Igarashi Trousers>, <INVERTERE / Inverter> , <TAGLIATORE / Tagliatore> , <VALSTAR / Valstar> , <YCHAI / Ikai>
Order: <ALFONSO SIRICA / Alfonso Silica>* , <ALFREDO RIFUGIO / Alfredo Rifugio>* , <DALCUORE TROUSERS / Dalcuore Trousers>*
Brands marked with an * are only available in-store.

*All prices include tax.
*The content of this event may be changed or canceled due to unforeseen circumstances. We ask for your understanding.



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