On May 26, 2021, Gucci's signature Gucci Guilty Eau de Toilette will be released with a new bottle design and outer box. Reflecting Creative Director Alessandro Michele's creative vision, the innovative bottle design, inspired by a woman seeking free self-expression and love, inherits the silhouette of the men's fragrance Gucci Guilty Pour Homme while expressing gender equality. About Gucci Guilty Eau de Toilette: https://bit.ly/2SaLqua
■Fragrance
Gucci Guilty Eau de Toilette is a light, fresh and unique amber floral fragrance. It opens with the signature citrus top notes of bright mandarin, which are then blended with pink pepper to create a vibrant and refreshing feeling. The floral lilac blends with fruity peach and raspberry, along with Egyptian geranium, creating a delicate and harmonious contrast. The final note is a creamy, warm scent of patchouli and amber, inheriting the base notes of Gucci Guilty Eau de Parfum while accentuating its strength and sensuality.
■Bottle Design
The tall, slender bottle design of the popular Gucci Guilty collection is now accentuated with metallic rose gold, expressing a new femininity. The base of the weighty glass bottle is encased in rose gold metal and complemented by a matching cap. The transparent glass reveals the pale pink fragrance liquid. The black outer box containing the fragrance is accented with the iconic rose gold Interlocking G logo.
■Advertising Campaign
https://youtu.be/xTNdukdR9jY
Lana Del Rey and Jared Leto, who are the face of the "Gucci Guilty" collection, reunite in a quirky motel setting. The two fragrances, Gucci Guilty Eau de Toilette and Gucci Guilty Pour Homme Eau de Toilette, stand side by side, reflecting the charm and strength of will of these two free-spirited men who are unfettered by constraints and rebel against society.
Campaign video available here≫≫https://youtu.be/xTNdukdR9jY
Gucci Guilty Eau de Toilette
30mL 8,910 yen* / 50mL 10,890 yen / 90mL 14,740 yen (all prices include tax) *Limited distribution
Released on Wednesday, May 26, 2021
#ForeverGuilty
Gucci retailers≫≫https://latelierdesparfums.jp/pages/shops?&brand=gucci
About the Gucci Guilty Collection≫≫https://latelierdesparfums.jp/collections/gucci-guilty
Click here for company press release details
■Fragrance
Gucci Guilty Eau de Toilette is a light, fresh and unique amber floral fragrance. It opens with the signature citrus top notes of bright mandarin, which are then blended with pink pepper to create a vibrant and refreshing feeling. The floral lilac blends with fruity peach and raspberry, along with Egyptian geranium, creating a delicate and harmonious contrast. The final note is a creamy, warm scent of patchouli and amber, inheriting the base notes of Gucci Guilty Eau de Parfum while accentuating its strength and sensuality.
■Bottle Design
The tall, slender bottle design of the popular Gucci Guilty collection is now accentuated with metallic rose gold, expressing a new femininity. The base of the weighty glass bottle is encased in rose gold metal and complemented by a matching cap. The transparent glass reveals the pale pink fragrance liquid. The black outer box containing the fragrance is accented with the iconic rose gold Interlocking G logo.
■Advertising Campaign
https://youtu.be/xTNdukdR9jY
Lana Del Rey and Jared Leto, who are the face of the "Gucci Guilty" collection, reunite in a quirky motel setting. The two fragrances, Gucci Guilty Eau de Toilette and Gucci Guilty Pour Homme Eau de Toilette, stand side by side, reflecting the charm and strength of will of these two free-spirited men who are unfettered by constraints and rebel against society.
Campaign video available here≫≫https://youtu.be/xTNdukdR9jY
Gucci Guilty Eau de Toilette
30mL 8,910 yen* / 50mL 10,890 yen / 90mL 14,740 yen (all prices include tax) *Limited distribution
Released on Wednesday, May 26, 2021
#ForeverGuilty
Gucci retailers≫≫https://latelierdesparfums.jp/pages/shops?&brand=gucci
About the Gucci Guilty Collection≫≫https://latelierdesparfums.jp/collections/gucci-guilty
Click here for company press release details
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