
On the 14th, Ginza Mitsukoshi's remodeled 6th floor saw its grand opening, with new openings including Denham, Black Bullet by Neil Barrett, and Margaret Howell. COMME des GARÇONS HOMME DEUX, previously located on the 7th floor, has also relocated to the same floor. These new additions are located in the City Sports and City Relax zones on the 6th floor men's floor, which offers a casual, private setting. Denham has been a driving force behind the strong denim sales since the start of this season, and is also doing well at Isetan Men's. This is Black Bullet by Neil Barrett's second store in Japan, following the Isetan Men's store, and its fashionable aesthetic has been highly popular with inbound tourists. The City Sports section, which now includes both brands, has been rezoned to focus on "a brand with urban, sporty styling and a lustrous feel that is characteristic of Ginza" (Buyer Isome Shoji). The section also includes existing brands such as Hydrogen, Diesel, Theory, Joseph Homme, Mackintosh Philosophy, Black Label Crestbridge, and 23ku Homme Argent. Of these, 23ku Homme Argent is a new collaboration with Ginza Mitsukoshi, with all items being newly created as part of the brand's "Argent" brand name. Furthermore, in the presentation space in front of the escalators, Joseph Homme will be offering a drink service using the same coffee machine and beans used in its cafes in the UK. A book selection corner has also been set up to coincide with British Week, incorporating cultural elements into its offerings. The Relaxed Casual section, featuring Margaret Howell, will feature a selection of comfortable items for any season, with navy and white as the key colors. The merchandising is made up of Japanese brands such as Kuro, Blue Blue, and Side Slope, which create unique products using denim, indigo, and knitwear, as well as imported brands such as AG, Three Dots, and Frank & Eileen.
To coincide with the remodeled reopening, a number of items will be available exclusively at Ginza Mitsukoshi. Canada Goose will be offering a limited edition of its popular Brookfield model in blue, the key color of City Relax. Other limited edition items are also available from Denham, Diesel, Theory, Black Bullet by Neil Barrett, and more.
(Return to Vol. 03)












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