Danish interior product brand HAY will open a pop-up shop, "HAY Mini Market," in the Personal Room/Promotion section on the 5th floor of the Isetan Shinjuku Main Building from October 28th to November 10th.
HAY is a Danish interior product brand founded by Rolf Hay in 2002 and debuted in 2003. While respecting the great Italian furniture designs of the 1950s and 1960s, the brand's broad perspective and free-thinking approach to the global design scene has led it to collaborate with leading and emerging designers, creating new designs that go beyond the boundaries of Scandinavian design.
The pop-up shop, "HAY Mini Market," will feature products in five categories: "Decoration," "Stationary," "Kitchen," "Bathroom," and "Textiles." One particularly noteworthy item is the new "PINORAMA" wall module series, which will be available in Japan for the first time. Five items are available: a board (S 21,600 yen, L 41,000 yen), a mirror (S 4,800 yen, L 7,300 yen), a shelf (S 4,800 yen, L 8,400 yen), a cork shelf (S 7,300 yen, L 9,500 yen), and a pen holder (4,800 yen). The rectangular brick-patterned punched metal base comes in two sizes and is available in five colors: dark blue, light blue, mustard, cream, and wine.

The pop-up shop, "HAY Mini Market," is part of a pop-up project that will tour Osaka, Fukuoka, and Tokyo. It will open at Hankyu Umeda on November 25th, before moving on to Fukuoka and then back to Tokyo.