Ginza Mitsukoshi Grand Opening, Living Room Floor Inspired by Arata Iura and Others' "Mitate" Aesthetics of the Tea Ceremony

Oct 15, 2015

The Ginza Mitsukoshi building's full-scale renovation, which began in stages in September, was completed on October 14th, marking its grand reopening. The sixth floor, which houses men's clothing and general merchandise, and the seventh floor, which houses living, are currently open. An airport-style duty-free store is scheduled to open on the eighth floor later this year. The opening ceremony featured guests Hiroshi Onishi, President and CEO of Isetan Mitsukoshi Holdings, Makoto Asaga, General Manager of Mitsukoshi Ginza, and Noriko Maeda. Instead of a ribbon-cutting ceremony, a "tug-of-war" ceremony lowered the curtain, revealing a silver logo noren curtain on a white background, celebrating the store's 85th anniversary this year. "It's almost miraculous that we've been able to do business at the 4th intersection of Ginza, the world's capital, for so many years. This is not the end, but a new start. We want to create a store that satisfies customers from all over the world," said President Onishi, welcoming eager customers at the entrance.

"Under the theme of 'the latest global department store,' we want to take on the challenge of creating a new style of department store," says store manager Asaga, who is excited about the "Global Message" zone, the information dissemination base on the 7th floor living room floor, saying, "I would love for everyone to come and see it."

The opening exhibition, "Tea Box Exhibition Connecting to the Future," is on display until October 27th, featuring works by creators and producers on tea boxes made from old wood excavated during the restoration of Tai-an, a national treasure tea house associated with Sen no Rikyu. Participants included a diverse range of names, including fashion designers Tamae Hirokawa of SOMARTA, Hiroyuki Horibata and Makiko Sekiguchi of matohu, artists Koichiro Kimura, Shinichiro Ogata of SIMPLICITY, product designer Toshihiko Sakai, Yoko Kawashima of ifs Future Research Institute, Yves Bougon, president of Hearst Fujingaho, pastry chef Hironobu Tsujiguchi, and ceramicists Morimitsu Hosokawa and Koichi Uchida. The theme of tea ceremony also included a corner in the Japan Edition zone featuring a selection of tea utensils and crafts based on actor Arata Iura's "mite" (viewing) techniques. An invitational tea ceremony supervised by Arata Iura is also scheduled for October 23rd for purchasing customers.
野田達哉
  • Opening ceremony for the grand opening of the Ginza Mitsukoshi fully remodeled building / From left: Taiyo Onishi (President and CEO of Isetan Mitsukoshi Holdings), Noriko Maeda, Makoto Asaga (Manager of Mitsukoshi Ginza)
  • At the opening ceremony, from left, Taiyo Onishi, President and CEO of Isetan Mitsukoshi Holdings, Noriko Maeda, Makoto Asaga, General Manager of Mitsukoshi Ginza,
  • Noriko Maeda hands out flowers to a customer
  • "Tea Boxes Connecting to the Future" Exhibition: "Raku Tea Boxes" by Hosokawa Morimitsu
  • "Tea Boxes Connecting to the Future" Exhibition: Shinichiro Ogata's work "Matcha Box"
  • "Tea Boxes Connecting to the Future" Exhibition: Selections by Koichi Uchida
  • MITATE Style "Actor Arata Iura's Beauty of Use" corner on the 7th floor living room
  • Lion statue in front of the East Building
  • President Onishi, Noriko Maeda, and store manager Asaga welcome customers
  • Taiyo Onishi, President and CEO of Isetan Mitsukoshi Holdings
  • Ginza Mitsukoshi's new copy, GIN-MEETS and Noriko Maeda
  • Remodeled grand opening entrance
  • Japan Edition Zone on the 7th floor living area
  • Keiko Uematsu of the All-Ginza Association comments on the "Chabako Exhibition: Connecting to the Future"
  • "Tea Boxes Connecting to the Future" Exhibition
  • "Tea Boxes Connecting to the Future" Exhibition
  • Remodeled 7th floor Salon de Kimono
  • The 7th floor living room features indigo and gold leaf from the Japan Edition
  • 7th floor bridal salon
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