FENDI, the luxury brand renowned in Rome, Italy, is pleased to present its joyful, uplifting new capsule collection, "FF Vertigo," for the Summer 2021 season. Happy, colorful, and irresistibly colored in yellow and light blue, the collection features sophisticated, eye-catching bags and accessories for both men and women, as well as captivating ready-to-wear pieces.
Blending '70s inspiration with '90s vibes, the captivating lineup showcases FENDI's exceptional craftsmanship and innovative, forward-thinking approach. The collection also marks a return of FENDI's collaboration with Sarah Coleman, which debuted at Design Miami last year. New York-based visual artist Sarah Coleman is known for subversively reworking designer materials, reimagining and repurposing everyday objects through an ironic lens. Sharing a passion for pushing handcraft in new directions, Coleman and Artistic Director Silvia Venturini Fendi collaborated on a new interpretation of the iconic FF logo, reimagining it through a psychedelic 1970s filter. The result is FF Vertigo, a new motif that puts a twist on the traditional FF logo.

For accessories, yellow FF Vertigo is printed using inkjet technology onto the mineral tanned leather of the iconic Peekaboo bag. The same yellow or blue FF Vertigo pattern is also printed on canvas with a cool, waterproof coating, and painted on a timeless tobacco-colored jacquard fabric. Both variations are scattered across chic and functional shoppers and the new Baguette 1997 bag. An evolution of the Maison's signature accessory, it features a slim under-arm gusset and adjustable fold-down handles, renewing the iconic spirit of this legendary style. They also grace new designs, including a contemporary and cool mini bag, and textiles featuring feather-light fabrics perfect for the summer season. The fun and practical Sunshine Shopper Mini also makes an appearance, featuring the iconic FENDI ROMA logo on the front and available in straw and traditional leather with contrasting colors on the sides.


As part of its collaboration with Sarah Coleman, Fendi has inlaid the Peekaboo X-Tote and Baguette 1997 with the FF Fisheye motif, distorting the familiar FF logo as if seen through a fisheye lens. Adding further colour is the Peekaboo ISeeU, crafted from nappa leather with the FF logo, specially treated to glow in the dark, inspired by a project unveiled at Design Miami.

The family is also expanded with the launch of the new Peekaboo ISeeU Small. Powerful in both looks and proportions, this bag exudes the magic of an ultimate icon in smooth leather or the timeless two-tone version in Selleria.

Inspired by the sense of adventure and freedom associated with an outdoor lifestyle, the ready-to-wear collection combines the ultimate in style and functionality. In the women's collection, FF Vertigo is used in multi-pocket skirts that add practicality, transformable jackets, ultra-feminine bodysuits and draped tops paired with cargo trousers, sporty windbreakers coordinated with fitness wear, one-piece swimsuits, bikinis, lace dresses, trench coats and flowing trousers.


The same combination of effortless elegance and contemporary functionality is reflected in the men's collection, which is heavily inspired by the outdoors. Lightweight fabrics such as FF Vertigo jacquard lend a chic yet practical twist to T-shirts, bowling shirts and Bermuda shorts, as well as cool fisherman vests paired with coordinated baggy trousers, shiny raincoats and lightweight organza summer suits. The FF Vertigo multicolour motif is featured on embossed leather FENDI Pack styles. Flat Baguettes in medium and mini sizes are main pieces that emphasise the chic yet practical appeal. Adding to the excitement of the range, the Peekaboo I See U is presented in iconic nappa leather embossed with the FF fisheye motif. Celebrating the joy of outdoor living, the FENDI Flow sneaker showcases the FF Vertigo print, along with the new FENDI Force high-top sneaker, which is as light as a trekking sandal. The outdoor theme also influences high-tech earpods and phone cases, while a selection of jewelry combines woven leather with lacquered metallic details and hiking rope. The same combination of effortless elegance and contemporary functionality is present in the men's collection, which is heavily inspired by the outdoors. Lightweight fabrics, including FF Vertigo jacquard, add a chic yet practical twist to t-shirts, bowling shirts, and Bermuda shorts, as well as cool fisherman vests paired with coordinated baggy pants, shiny raincoats, and lightweight organza summer suits. The FF Vertigo multicolor motif is featured in embossed leather on the FENDI Pack style. The medium and mini Baguette flats are centerpieces that emphasize chic yet practical appeal.


Adding an exciting twist to the range, the Peekaboo I See U is crafted in iconic nappa leather embossed with the FF Fisheye motif. Celebrating the joy of outdoor living, the FENDI Flow sneaker features the FF Vertigo print, alongside the new FENDI Force high-top sneaker, which is as light as a trekking sandal. The outdoor theme also permeates high-tech ear pods and phone cases, while a jewelry selection combines woven leather with lacquered metallic details and hiking rope. The irresistible FF Fisheye and FF Vertigo patterns add excitement to the FENDI Forever watch collection. The women's 29mm stainless steel case features a yellow sunray opaline dial with a white FF Vertigo print and a satin-brushed stainless steel bracelet with a sapphire crystal. The men's 39mm stainless steel watch is available in dark brown or multicolored FF Vertigo patterns, with a double date window at 12 o'clock and a satin-brushed stainless steel bracelet.

The Polaroid camera, which dominated the world in the '90s, is now the centerpiece of some incredibly cool outdoor adventure gear, combining the charming, psychedelic FF Vertigo with the iconic Vintage Polaroid OneStep Close-Up 600. (Available exclusively at the official online store, fendi.com)

Fendi x Polaroid Collaboration
This playful and versatile lunch box is part of the collaboration between Fendi and Alessi. Camping gear, including tents and men's high-tech backpacks, was produced by specialist manufacturer Ferrino, a leader in their fields and a hallmark of Italian craftsmanship. In keeping with the collection's vintage spirit, Fendi injects a free-spirited '70s vibe into various crochet bag styles, including the iconic Baguette. Meanwhile, the Baguette 1997, reflecting the deliberate kitsch of the '90s, is boldly adorned with shimmering cascades of sequins and intricate floral embroidery. Rounding out the collection is the Sellerissima, showcasing the refined, handmade Selleria macro-stitching. Fendi's timeless Peekaboo, By The Way, Moonlight, and Sunshine Shopper bring a bold touch to the classic Selleria range.

The "FF Vertigo" capsule collection will be available from May 2021 at Fendi stores worldwide and the official online store at fendi.com.



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