Hard punk outfit 99%IS- teams up with Camper for Spring/Summer 2016

Oct 27, 2015

Since their debut, 99% IS-, a brand that has consistently developed collections based on hard punk, presented their 2016 Spring/Summer collection in collaboration with Spanish shoe brand Camper. The runway opened with a video featuring this season's collection theme, "YORSTED," which was released in advance on Instagram. The show featured models walking in clothing that matched the video. The garments featured extreme distressing, such as chainsaw-ripped biker jackets and gun-crushed jackets, and Camper boots and sneakers. As expected, the shoes themselves were not "destroyed"; rather, the disassembled shoes were merely featured in the show. The collaborative shoe line, "Camper Together," will feature seven models in total, including iconic sneakers and boots for this Fall/Winter collection and a sporty line for Spring/Summer 2016. The collection will be available at Camper LAB stores, online, and select boutiques.

99%IS- was launched by Korean designer BAJOWOO in Spring/Summer 2011. It debuted at the Tokyo Collection in Spring/Summer 2014. Celebrities such as Lady Gaga, Justin Bieber, and BIGBANG have been fond of the brand on stage and in their private lives, and the brand has also attracted attention for its collaboration with Mackintosh, where studs were embedded in the coat.

Text: Noda Tatsuya
野田達哉
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