What is Isetan Mitsukoshi's idea of a sustainable gift? Proposing summer gifts that connect people, regions, and times with the theme of "connecting"

May 11, 2021
This year's Isetan Mitsukoshi Ochugen gift campaign is based on the theme of "connecting," and offers gifts that connect people with different generations and regions. We've also prepared a number of products that embody Isetan Mitsukoshi's vision of sustainability. Our online store features videos showcasing products made with rice grown using "stork-raising farming methods," products born from "recycling agriculture," and products that utilize resources to the fullest.

Online Store "Mitsukoshi Ochugen"
Tuesday, May 11th, 10:00 AM - Tuesday, August 17th, 10:00 AM www.mitsukoshi.co.jp/chugen
Online Store "Isetan Ochugen"
Friday, May 14th, 10:00 AM - Tuesday, August 17th, 10:00 AM www.isetan.co.jp/chugen
*All prices include tax.

We have approximately 100 online store exclusive products available at both Mitsukoshi and Isetan. We carry approximately 2,400 items, of which approximately 1,000 are free shipping. The rest are delivered nationwide with a flat rate of ¥550 or ¥770 depending on the item.

Sustainable Gifts from Isetan Mitsukoshi

Gifts made with "Stork-Grown Rice," cultivated using farming methods developed to restore a "habitable environment for storks."


Stork-Grown Farming Method (Komatsu Drinks) Cider Assortment 3,240 yen
This refreshing cider is made with rich, flavorful "Stork-Grown Rice." The slightly carbonated "Rice Cider" is easy to drink and features a mellow rice flavor and a natural, gentle sweetness. This set includes six bottles of "Salt Cider," which has a refreshing taste thanks to Ako salt from Hyogo Prefecture.
Mitsukoshi: http://mitsukoshi.mistore.jp/chugen/product/3050900000000000000001685079.html
Isetan: http://isetan.mistore.jp/chugen/product/30109000000000000000001697044.html

A gift that invigorates people, the community, and agriculture through recycling-based farming methods that don't rely on chemical fertilizers or pesticides


Recycling-based Agriculture Ishigaki Island Organic Pine Juice 6,480 yen
This juice is made from pineapples grown on farm soil cultivated with compost from "Minami-nu-buta" pigs, who don't rely on chemical fertilizers or pesticides and eat pineapple pomace. By recycling the bounty of agriculture and livestock without waste, we are protecting the environment and resources of Ishigaki Island. We also have Minami-nu-buta products available.
Mitsukoshi: http://mitsukoshi.mistore.jp/chugen/product/3050900000000000000001685088.html
Isetan: http://isetan.mistore.jp/chugen/product/30109000000000000000001697051.html

Gifts that make careful use of limited resources through craftsmanship that makes the most of raw materials


Resource Utilization〈Moriyachi〉 Noto Treasure Jelly 3,996 yen / 5,940 yen
This luxurious cooling dessert is made by Morihachi, a long-established shop in Kanazawa, using local ingredients that are rarely available on the market due to their short shelf life and strict shipping regulations, including "Ruby Roman" grapes and "Akazaki strawberries" from Ishikawa Prefecture.
Mitsukoshi: http://mitsukoshi.mistore.jp/chugen/product/3050900000000000000001685089.html
Isetan: http://isetan.mistore.jp/chugen/product/30109000000000000000001697059.html

Eco-conscious gifts



Environmentally conscious Additive-free Bubble Guard Hand Soap/Portable Hand Soap Gift 3,080 yen
"Bubble Guard" hand soap is made using the traditional kettle-cooking method. It contains no additives such as alcohol, fragrances, or antibacterial agents. It is an environmentally friendly, easy-to-use foaming soap that is highly biodegradable even if it ends up in rivers or the ocean.
Mitsukoshi: http://mitsukoshi.mistore.jp/chugen/product/3050900000000000000001685075.html
Isetan: http://isetan.mistore.jp/chugen/product/30109000000000000000001697062.html

We also offer vegan gifts with the theme of "food diversity," aiming for a future where people of various cultures can enjoy delicious food, and special gifts that evoke Japanese aesthetics and are imbued with a love for culture and art, as part of a collaboration to preserve Japan's world-renowned art and pass it on to future generations.

Online store "Mitsukoshi's Midsummer Gifts" Tuesday 11th May 10am to Tuesday 17th August 10am
http://www.mitsukoshi.co.jp/chugen
Online store "Isetan's Midsummer Gifts" Friday 14th May 10am to Tuesday 17th August 10am
http://www.isetan.co.jp/chugen

*Products will be delivered sequentially from early June once the in-store gift centers open.



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PR TIMES
  • Stork-raising farming method (Komatsu Drinks) Cider Assortment 3,240 yen
  • Recycling-based agriculture (Yaeyama Farm) Ishigaki Island organic pineapple juice 6,480 yen
  • Resource Utilization〈Morihachi〉 Noto Treasure Jelly 3,996 yen / 5,940 yen
  • Environmentally Friendly <Shabondama Soap> Additive-Free Bubble Guard Hand Soap, Portable Hand Soap Gift, 3,080 yen
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