On May 5, 2021, MIU MIU, beloved by women worldwide, will launch its new fragrance collection, "Les Eaux à la Mode." Based on the belief that scent is the most intimate essence of individuality, the "Les Eaux à la Mode" collection was created with the concept of choosing a fragrance to match the image you aspire to, and wearing it "a la mode." The lineup includes four fragrances, each with a different personality, as if capturing a scene from a day in the life of a Miu Miu girl. It also includes four top and four bottom cases featuring motifs inspired by Miu Miu's fashion collection archives. Customizable from up to 64 patterns, the collection will elevate your mood and make you look more attractive, just like your fashion. About the Miu Miu Les Eaux à la mode collection: https://bit.ly/3gKJ3ZE
https://youtu.be/3NoR-GZU1kI
Four distinctive scents
■ A refreshing and energetic scent that evokes dreamy daydreams
"Head in the Clouds"
For a Miu Miu girl, the start of the day is full of possibility. There is much to be gained from mornings when we can't help but daydream. Head in the Clouds Eau de Toilette, created by perfumer Nicolas Beaulieu, is reminiscent of white flowers wet with morning dew. The fragrance opens with the sweet, sparkling freshness of early morning rhubarb, followed by the modern and romantic blossom of peony. The final note is delicately enveloping with white amber, reminiscent of silky musk. All the scents work together in beautiful harmony, creating a clean, refreshing impression.
■ An enchanting fragrance of unexpected contrasts to inspire creativity
"Daring Darling"
The day is at its most fulfilling when the sun is high in the sky, and the weight of the fruit casts almost no shadow on the drooping green branches. Daring Darling Eau de Toilette, created by perfumer Alexis Dadier, is a unique twist on a green floral fragrance, weaving together dark fruits and delicate flowers. The unexpected combination of bold blackcurrant and mellow lavender creates an enchanting fragrance, with a lingering musk finish.
■ A bright, playful fragrance that captures a carefree spirit
"Serial Player"
As dusk approaches, the bright red of the sun bathes the frigid sky in warm hues. Created by perfumer Daniela Andrier, a longtime collaborator with Miu Miu, Serial Player Eau de Toilette evokes a sensual worldview. Sparkling freshness of lychee is followed by vibrant notes of orange blossom, stimulating the senses. The simple, seductive top and middle notes are envelopingly captivating with a bright, playful note of natural vanilla, creating a surprisingly understated yet captivating fragrance. This fragrance, while at the same time subtle, offers a new perspective on risk and reward, offering a "you can't win, you can't try" vibe.
■ A sweet, addictive scent that invites you on an adventure into the glittering city: "Eyes On Me"
As the velvety night falls, the city comes alive. Starry lights, neon lights, and their reflections illuminate the streets and bridges, revealing dramas of joy and sorrow at every turn. Another fragrance created by perfumer Daniela Andrier, Eyes on Me Eau de Toilette, blends the decadent accord of raspberry macaroon with fresh rose and warm benzoin, creating a scent reminiscent of crème brûlée, with creamy cream enveloped in crisp caramel. Combining classic style with contemporary elegance, this fragrance is sweet like a dessert, but not cloyingly so. It pairs perfectly with fashion pieces like pearls and spiked studs for a glittering day out on the town.
Eight Cases Inspired by the Fashion Collection Archives
Continuing Miu Miu's signature mix-and-match aesthetic, each Les Eaux à la Mode bottle can be placed in a customisable case featuring eight signature Miu Miu prints.
The four top cases are adorned with an Art Deco pattern that first appeared in the Spring/Summer 2017 collection: juicy red lollipops, navy and sky blue lilies, vibrant lavender candies and delicate peach-coloured losanga (diamonds). Complementing these patterns are the four bottom cases, each showcasing a carefully selected selection of Pop Art.
The bright yellow daisy is taken from the jacquard of the collection, and the warm teal blue kitten, red and navy woman, and sunny orange swallow are inspired by American artist John Wesley, who appeared in the Spring/Summer 2010 collection.
You can dress up one bottle by selecting the top and bottom cases from a total of eight prints, creating 16 different customizable bottles. There are 64 possible combinations with all four fragrances, and the ways to wear the fragrance are endless.
https://youtu.be/1tT8O-SOa1U
[Fragrance]From left
▼Miu Miu Les Eaux à la Mode Head in the Clouds Eau de Toilette
▼Miu Miu Les Eaux à la Mode Daring Darling Eau de Toilette
▼Miu Miu Les Eaux à la Mode Serial Player Eau de Toilette
▼Miu Miu Les Eaux à la Mode Eyes on Me Eau de Toilette
50mL each 10,780 yen (tax included)
[Top Cases]From left
▼Miu Miu Les Eaux à la Mode Top Case (Blue)
▼Miu Miu Les Eaux à la Mode Top Case (Pink)
▼Miu Miu Les Eaux à la Mode Top Case (Purple)
▼Miu Miu Les Eaux à la Mode Top Case (Red)
Each 2,310 yen (tax included)
[Bottom Case] From left:
▼Miu Miu Les Eaux à la Mode Bottom Case (Yellow)
▼Miu Miu Les Eaux à la Mode Bottom Case (Green)
▼Miu Miu Les Eaux à la Mode Bottom Case (Orange)
▼Miu Miu Les Eaux à la Mode Bottom Case (Blue)
2,090 yen each (tax included)
Released on Wednesday, May 5th, 2021
Stores selling Miu Miu fragrances
https://latelierdesparfums.jp/pages/shops?&brand=miu-miu
*Some stores have changed their opening hours or are temporarily closed. Please check the website of each store for more information.
Click here for company press release details
https://youtu.be/3NoR-GZU1kI
Four distinctive scents
■ A refreshing and energetic scent that evokes dreamy daydreams
"Head in the Clouds"
For a Miu Miu girl, the start of the day is full of possibility. There is much to be gained from mornings when we can't help but daydream. Head in the Clouds Eau de Toilette, created by perfumer Nicolas Beaulieu, is reminiscent of white flowers wet with morning dew. The fragrance opens with the sweet, sparkling freshness of early morning rhubarb, followed by the modern and romantic blossom of peony. The final note is delicately enveloping with white amber, reminiscent of silky musk. All the scents work together in beautiful harmony, creating a clean, refreshing impression.
■ An enchanting fragrance of unexpected contrasts to inspire creativity
"Daring Darling"
The day is at its most fulfilling when the sun is high in the sky, and the weight of the fruit casts almost no shadow on the drooping green branches. Daring Darling Eau de Toilette, created by perfumer Alexis Dadier, is a unique twist on a green floral fragrance, weaving together dark fruits and delicate flowers. The unexpected combination of bold blackcurrant and mellow lavender creates an enchanting fragrance, with a lingering musk finish.
■ A bright, playful fragrance that captures a carefree spirit
"Serial Player"
As dusk approaches, the bright red of the sun bathes the frigid sky in warm hues. Created by perfumer Daniela Andrier, a longtime collaborator with Miu Miu, Serial Player Eau de Toilette evokes a sensual worldview. Sparkling freshness of lychee is followed by vibrant notes of orange blossom, stimulating the senses. The simple, seductive top and middle notes are envelopingly captivating with a bright, playful note of natural vanilla, creating a surprisingly understated yet captivating fragrance. This fragrance, while at the same time subtle, offers a new perspective on risk and reward, offering a "you can't win, you can't try" vibe.
■ A sweet, addictive scent that invites you on an adventure into the glittering city: "Eyes On Me"
As the velvety night falls, the city comes alive. Starry lights, neon lights, and their reflections illuminate the streets and bridges, revealing dramas of joy and sorrow at every turn. Another fragrance created by perfumer Daniela Andrier, Eyes on Me Eau de Toilette, blends the decadent accord of raspberry macaroon with fresh rose and warm benzoin, creating a scent reminiscent of crème brûlée, with creamy cream enveloped in crisp caramel. Combining classic style with contemporary elegance, this fragrance is sweet like a dessert, but not cloyingly so. It pairs perfectly with fashion pieces like pearls and spiked studs for a glittering day out on the town.
Eight Cases Inspired by the Fashion Collection Archives
Continuing Miu Miu's signature mix-and-match aesthetic, each Les Eaux à la Mode bottle can be placed in a customisable case featuring eight signature Miu Miu prints.
The four top cases are adorned with an Art Deco pattern that first appeared in the Spring/Summer 2017 collection: juicy red lollipops, navy and sky blue lilies, vibrant lavender candies and delicate peach-coloured losanga (diamonds). Complementing these patterns are the four bottom cases, each showcasing a carefully selected selection of Pop Art.
The bright yellow daisy is taken from the jacquard of the collection, and the warm teal blue kitten, red and navy woman, and sunny orange swallow are inspired by American artist John Wesley, who appeared in the Spring/Summer 2010 collection.
You can dress up one bottle by selecting the top and bottom cases from a total of eight prints, creating 16 different customizable bottles. There are 64 possible combinations with all four fragrances, and the ways to wear the fragrance are endless.
https://youtu.be/1tT8O-SOa1U
[Fragrance]From left
▼Miu Miu Les Eaux à la Mode Head in the Clouds Eau de Toilette
▼Miu Miu Les Eaux à la Mode Daring Darling Eau de Toilette
▼Miu Miu Les Eaux à la Mode Serial Player Eau de Toilette
▼Miu Miu Les Eaux à la Mode Eyes on Me Eau de Toilette
50mL each 10,780 yen (tax included)
[Top Cases]From left
▼Miu Miu Les Eaux à la Mode Top Case (Blue)
▼Miu Miu Les Eaux à la Mode Top Case (Pink)
▼Miu Miu Les Eaux à la Mode Top Case (Purple)
▼Miu Miu Les Eaux à la Mode Top Case (Red)
Each 2,310 yen (tax included)
[Bottom Case] From left:
▼Miu Miu Les Eaux à la Mode Bottom Case (Yellow)
▼Miu Miu Les Eaux à la Mode Bottom Case (Green)
▼Miu Miu Les Eaux à la Mode Bottom Case (Orange)
▼Miu Miu Les Eaux à la Mode Bottom Case (Blue)
2,090 yen each (tax included)
Released on Wednesday, May 5th, 2021
Stores selling Miu Miu fragrances
https://latelierdesparfums.jp/pages/shops?&brand=miu-miu
*Some stores have changed their opening hours or are temporarily closed. Please check the website of each store for more information.
Click here for company press release details
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