NADiff will open a new book and souvenir shop, "NADiff du Champ," at the Sony Building in Ginza, Tokyo, on July 31st. The store is located at 5-3-1 Ginza, Chuo-ku, Tokyo, on the 6th floor of the Sony Building. Based on the concept of "dealing with a variety of image-related expressions, including art, photography, video, film, and design," the store will primarily offer domestic and international photo books, lesser-distributed art books, and merchandise. The store will also carry unique design goods, perfect gift items for souvenirs, and rare antique books. The name "NADiff du Champ" comes from the French word "du Champ," which means "from the field," as the Sony Building's split-floor structure is reminiscent of terraced fields, and reflects the store's desire to "sow seeds, sprout, and grow them together with visitors."