LANVIN's "Éclat d'Arpege" fragrance line will release a new fragrance, "Éclat de Fleurs Eau de Parfum" (30ml 6,500 yen, 50ml 8,400 yen, 100ml 12,300 yen), on August 1st. This fragrance was created with the image of a wildflower field that seems to have come straight out of an Impressionist painting. An exquisite blend of sophisticated floral scents and stimulating fruity notes creates a scent reminiscent of an uplifting spring afternoon. The fragrance begins with a juicy top note of pear, followed by a floral heart of gorgeous, fruity freesia, sensual rose, and delicate, mellow Arabian jasmine. It concludes with a sexy, sweet white musk and creamy sandalwood.

The "Eclat d'Arpege" line, launched in 2002, is inspired by the absolute bond of love between the brand's founder, Jeanne Lanvin, and her daughter, Marguerite, and the round bottle of the new "Eclat de Fleurs Eau de Parfum" is engraved with the motif of the symbolic flower "Marguerite" (French for "daisy"), which is also the name of her daughter.

Also, like "Eclat d'Arpege," the top is adorned with a stone reminiscent of a rose diamond, and two intertwined white gold rings underneath represent the bond of love. The iconic plexiglass case of the "Eclat d'Arpege" line fragrances is decorated in an elegant rose color, reminiscent of a sophisticated object.