Gucci will release its new fragrance, "Gucci Bamboo Eau de Parfum" (30ml 8,600 yen, 50ml 10,800 yen, 75ml 14,500 yen) on August 26th. The Gucci woman possesses the strength and grace of bamboo, brimming with vitality and unflinching determination to face life's challenges. "Gucci Bamboo Eau de Parfum" embodies this charm. The fragrance features warm woody notes from the heart to the base. The exotic floral notes of soft Casablanca lily, feminine orange blossom, and delicate ylang-ylang exude femininity, enhanced by distinctive notes of profound sandalwood and rich Tahitian vanilla.

The sensual bottle is designed to blend powerful lines with a delicate sensibility. The bold, Art Deco diamond-like glass facets contrast with the femininely curved cap and pale rose-colored juice. The packaging also features a silver interlocking G designed in the shape of bamboo, framing the box and providing a gentle contrast with the pale pink color.

The Gucci Bamboo Shower Gel (200ml, 5,400 yen) and Gucci Bamboo Body Lotion (200ml, 6,100 yen), both of which use the same fragrance, will also be released.

A campaign video featuring Gal Gadot has also been released.