Chloe will open a pop-up shop for its "FAYE" bag collection from July 22nd to 28th in the handbag/promotion space on the first floor of Isetan Shinjuku Main Building.
The "FAYE" satchel bag, which embodies the spirit of the 1970s, was introduced in the Spring/Summer 2015 collection and quickly attracted attention from celebrities and press worldwide. Its modern, edgy, and elegant design is the brand's signature bag. Its eye-catching ring loop and dangling pendant chain emanate a subtle glam rock vibe. The detachable shoulder strap also allows it to be worn as a clutch.
The Fall 2015 collection sees the updated "FAYE" bag, featuring a harmony of deep jewel-like tones and warm textures. The pop-up shop will feature the full "FAYE" lineup, including popular colors and new Fall 2015 collections. In addition to store-exclusive colors, the brand will also offer early releases of this season's debut tote bags and wallets.