COACH launched a new LINE account in June and is running a campaign offering tickets to Ariana Grande's first solo concert in Japan.

This LINE account is a unique initiative of COACH Japan, launched as a tool to disseminate more local information. It will be used to share information about future events and products in Japan.

The campaign is open to those who have "friended" the official LINE account. To enter, simply friend the official COACH account and fill out and submit the application form. Three pairs of six people will be randomly selected from applicants to receive VIP concert tickets with a meet and greet with Ariana Grande, and four pairs of eight people will receive standard concert tickets.

The official account will provide various news, including the latest COACH styles, event information, and special content exclusive to LINE.