See By Chloe will open pop-up shops in four locations to celebrate the brand's relaunch. Starting with the 2015-16 Autumn/Winter collection, Clare Waight Keller will serve as the new creative director, and the brand's logo color will also be updated.

The collection embodies the "See By Chloe girl," who exudes urban cleanliness, individuality, and freedom. Photographed by acclaimed photographer Matteo Montanari, the collection features 20 women captured in Berlin, Brussels, Copenhagen, London, Paris, and Stockholm. The collection features authentic, modern separates that reflect the brand's individuality.

The lineup includes practical parkas and collarless outerwear, as well as retro paisley and polka-dot print blouses. The color palette is based on a warm and elegant navy, incorporating the brand's signature dusty colors such as blush pink, raspberry, and nude, as well as pop pale yellow.

The pop-up shops will be held at Stage #2 on the 2nd floor of the Isetan Shinjuku main building from June 17th to 23rd, at the Ron Herman Sendagaya store from July 25th to August 2nd, at the Fukuoka store from August 8th to 14th, and at the Yurakucho store from August 22nd to 30th.

In addition, a special event, "Which See By Chloe girl are you?" will be held on the 2nd floor of the Isetan Shinjuku main building. During the event, a photo booth will be set up where customers can take photos wearing the new 15-16 AW collection and enjoy the world of See By Chloe.