Lancôme has released an original video showcasing the brand's unique vision of beauty through its anti-aging serum, Génifique Advanced. Génifique Advanced is a globally popular serum that has won 150 awards and sold 15 million bottles in the five years since its launch. Starting July 17th, the brand will be releasing a limited-edition kit featuring the popular skincare product. This video embodies Lancôme's vision of beauty. The video conveys the message that Lancôme believes that beauty comes from the inner shining "something" within women, and that the brand aims to bring that out. The video features three Hollywood actresses: Penélope Cruz, known for her roles in "Pirates of the Caribbean: On Stranger Tides" and other films; Kate Winslet, who broke out in "Titanic" and has since appeared in numerous masterpieces; and Lily Collins, a rising star who has appeared in films such as "Mirror Mirror."


Three actresses who embody the beauty of being themselves talk about the true nature of the "something" that makes them beautiful, describing it as "dazzling purity," "elegance that shines from within," and "a presence that radiates from within."

The special website also features special interviews with Penélope Cruz, Kate Winslet, and Lily Collins, each speaking in their own words about what makes a woman shine and about youthfulness.