On July 30th, Seiko opened the Seiko Premium Boutique (1F, Ginza Rotary Building, 7-9-16 Ginza, Chuo-ku, Tokyo) in Ginza, Tokyo, exclusively selling Seiko's luxury watch brands. As the world's first Seiko boutique exclusively selling luxury items, the boutique offers the full lineup of Seiko's three luxury watch brands: Grand Seiko, Credor, and Galante. Also on display are approximately 120 masterpieces priced up to 30 million yen, handcrafted by Seiko's renowned contemporary master craftsmen. Customers who purchase masterpieces worth over 10 million yen will also receive special benefits, such as an invitation to the Shizukuishi High-End Watch Workshop or the Shinshu Toki no Takumi Workshop, where each masterpiece was made.