3.1 Phillip Lim has released the campaign visuals for its 2015-16 Autumn/Winter collection. Based on the concept of "Romancing Reality," which is the foundation of 3.1 Phillip Lim's designs, the campaign features photographer Viviane Sassen, who also worked on the campaign last season. Based on the theme of the 2015-16 Autumn/Winter collection, "Challenging Order," the images were shot in Bhutan, a country that continues to "challenge happiness." This time, no hair or makeup artists or stylists were employed, and all models were street-cast, featuring local models with no prior modeling experience. Through Viviane Sassen's lens, the images offer a romantic interpretation of the authentic Bhutanese people and landscape.