FENDI is hosting the "FENDI HYPNOT" pop-up event until December 13th at the Isetan Shinjuku Main Building's 1st floor handbag/promotion section and the 2nd floor women's shoes/promotion section.

The event features Fendi's new capsule collection "Hypnoteyes," released this winter. Hypnoteyes, an evolution of "Bag Bugs" and "Fendi Faces," is named by combining "hypnotize" and "eyes." The collection features a creature motif with eyes, nose, and eyelashes reminiscent of emoticons used online. Studs, beads, and feathers are used to decorate a variety of Fendi's new and archive bags and shoes, adding a touch of humor and originality. Giant Hypnotize figures will welcome visitors on both the first and second floors of the venue. The event will feature a wide variety of items, including the Hypnotize "Micro Baguette," featuring slender metal legs clad in mink slippers, and the "Micro Double Baguette," featuring adorable studded eyelashes. The lineup also includes bags, wallets, accessories, and shoes. Additionally, a wide variety of Hypnotize charms featuring fur coats will be available, along with new releases of the "2 Jours" bag and the "Dotcom Click" bag and shoes from the gold edition, limited to the holiday season. The first floor venue will also offer a special offer: Fendi's popular custom bag strap, "STRAP YOU," and a service where you can have the "Hyptize" motif or letters hot-stamped on your bag's leather tag on the spot.