FENDI will be releasing a new capsule collection, "Hypnoteyes," featuring geometric "faces" resembling emoticons.

"Hypnoteyes" are creatures (imaginary creatures) that are an evolution of "Bag Bugs" and "Fendi Faces." By adding metal details and colorful studs to a number of Fendi archive bags and shoes, the brand has created adorable and playful creatures that resemble emoticons used on the internet. This time, the "Hypnotize" lineup will feature the new "Dotcom Click" bag, as well as the "2 Jours," "Micro Baguette," and "Micro Double Baguette," as well as clutch bags, wallets, accessories, and even shoes. The lineup features pastel colors like yellow, pink, and beige, with metal accents reminiscent of eyes and noses, and fur accents reminiscent of eyelashes. To celebrate the release of the capsule collection, a pop-up event called "FENDI HYPNOT" will be held at the Handbag/Promotion section on the first floor of Isetan Shinjuku Main Building from November 30th to December 13th. Customers can customize their "STRAP YOU" with specially designed stamps, and pre-sale products and "Hypnotize" charms will also be available.