Hold your smartphone over chocolate and hear music! Minimal's new Christmas service uses AR

Dec 8, 2016

For a limited time, Minimal, a bean-to-bar chocolate brand, is offering a music service called "Music with Chocolate ~Christmas Edition~" that connects smartphones with AR functionality. This service, part of the "Life with Chocolate" concept, aims to create a new way of consuming chocolate. The service allows users to enjoy chocolate while listening to music. Using a smartphone camera and an AR app, users can play music by taking a photo of the Christmas-themed packaging of "Fruity Very-Like" (¥1,400) from Arhuaco, Colombia. The music played is a cover version of the Carpenters' 1970 standard "Close to You" by Haruomi Hosono. This special packaging is available exclusively at Minimal stores. Please note that the free smartphone app "STYLUS&GROOVE" must be installed to play the music.

Minimal - Bean to Bar Chocolate - Music with CHOCOLATE from Minimal on Vimeo.

HEW
  • Bean-to-bar chocolate brand Minimal is offering a limited-time music service called "Music with Chocolate ~Christmas Edition~" that connects smartphones with AR functionality.
  • Fruity Berry-Like (1,400 yen)
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