Boucheron held "LA MAISON," an experiential event highlighting the history and evolution of the Maison, from April 7th to 11th at KASHIYAMA DAIKANYAMA in Daikanyama, Tokyo. The space embodied the Boucheron universe, showcasing timeless archive pieces, new high jewelry pieces, and new collections, inviting guests into a unique world of jewelry.
This experiential event expressed four spaces representing Boucheron's values since its founding: "Style," "Innovation," "Heritage," and "French Art de Vivre." In addition to jewelry exhibits, guests enjoyed interactive digital jewelry experiences in exhibitions using digital animation and augmented reality.
Celebrities also attended Boucheron's first experiential event in Japan, which was held with thorough infection prevention measures in place. Omasa Aya and Machida Keita wore pieces from the new high jewelry collection, while Yamada Yu, Suzuki Emi, and Sato Harumi wore pieces from the iconic Quatre and Serpent Bohème collections, enjoying their own style.
Aya Omasa
Keita Machida
Emi Suzuki
Yu Yamada
AMIAYA
Harumi Sato
Hayato Ichinose
Style
Heritage
Innovation
Cafe
@Boucheron
#Boucheron
#BoucheronLaMaison
#FreeStyleIsOurStyle
Click here for company press release details
This experiential event expressed four spaces representing Boucheron's values since its founding: "Style," "Innovation," "Heritage," and "French Art de Vivre." In addition to jewelry exhibits, guests enjoyed interactive digital jewelry experiences in exhibitions using digital animation and augmented reality.
Celebrities also attended Boucheron's first experiential event in Japan, which was held with thorough infection prevention measures in place. Omasa Aya and Machida Keita wore pieces from the new high jewelry collection, while Yamada Yu, Suzuki Emi, and Sato Harumi wore pieces from the iconic Quatre and Serpent Bohème collections, enjoying their own style.
Aya OmasaKeita MachidaEmi SuzukiYu YamadaAMIAYAHarumi SatoHayato IchinoseStyleHeritageInnovationCafe@Boucheron
#Boucheron
#BoucheronLaMaison
#FreeStyleIsOurStyle
Click here for company press release details
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