In "FASHION HEADLINE," we asked journalists and buyers to share their reviews of the 2013 Spring/Summer Tokyo Collection.
Our eighth guest is Isogimin Hanami of Senken Shimbun.
Respondent:
Isogimin Hanami (Senken Shimbun reporter)
Q1: What brands did you like best and why (up to 5 brands)?
A:
・mintdesigns
This season, it was refreshing to see them try to create form rather than making their signature prints the main focus.
・beautiful people
The contrast between their outlandish ideas and their beautiful aesthetic is as enjoyable as ever.
・A DEGREE FAHRENHEIT
They have solid technique for creating flow and movement in the fabric, and even though they're all white, I never got bored of them. The stiffness has been removed and a lightness has been added.
・FACETASM
The degree of hybridization of street style and elegance exceeds expectations. There is a sense of urgency that stirs the heart.
Q2: What brands can we look forward to in the future and why?
A:
A group of brands that includes Yasutoshi Ezumi, ATSUSHI NAKASHIMA, et momonakia, and the aforementioned a.degree. Fahrenheit have emerged as a new trend at Tokyo Collection over the past few seasons. They have solid clothing techniques and are trying to create clothes for adults that are "elegant" rather than "cute." There are many challenges, but I am hopeful that they will deconstruct the definition of "Tokyo Collection = pop and cute" that we have grown tired of. Q3: Items I want, items I ordered A: A Beautiful People denim jacket, a dress by MIYAO and mame, a skirt by chloma, and sandals by Pippi! Q4: Overall impressions of this season's collections A: There were no major events like Versa Tokyo or Ginza Runway, but this season the precision of the brands and shows themselves was clearly visible. Poor scheduling will be an issue for the future. Q5: Thoughts on Tokyo Collection A: Overseas shows are generally aimed at buyers and journalists, but there are only a handful of shows at Tokyo Collection that attract buyers. While appealing to consumers is of course important, brands should realize that unless they create content that makes buyers feel they have to see it, they won't be able to move on to the next step even if they hold a show. I hope the organizers will continue to support promising young brands (both financially and otherwise).
Our eighth guest is Isogimin Hanami of Senken Shimbun.
Respondent:
Isogimin Hanami (Senken Shimbun reporter)
Q1: What brands did you like best and why (up to 5 brands)?
A:
・mintdesigns
This season, it was refreshing to see them try to create form rather than making their signature prints the main focus.
・beautiful people
The contrast between their outlandish ideas and their beautiful aesthetic is as enjoyable as ever.
・A DEGREE FAHRENHEIT
They have solid technique for creating flow and movement in the fabric, and even though they're all white, I never got bored of them. The stiffness has been removed and a lightness has been added.
・FACETASM
The degree of hybridization of street style and elegance exceeds expectations. There is a sense of urgency that stirs the heart.
Q2: What brands can we look forward to in the future and why?
A:
A group of brands that includes Yasutoshi Ezumi, ATSUSHI NAKASHIMA, et momonakia, and the aforementioned a.degree. Fahrenheit have emerged as a new trend at Tokyo Collection over the past few seasons. They have solid clothing techniques and are trying to create clothes for adults that are "elegant" rather than "cute." There are many challenges, but I am hopeful that they will deconstruct the definition of "Tokyo Collection = pop and cute" that we have grown tired of. Q3: Items I want, items I ordered A: A Beautiful People denim jacket, a dress by MIYAO and mame, a skirt by chloma, and sandals by Pippi! Q4: Overall impressions of this season's collections A: There were no major events like Versa Tokyo or Ginza Runway, but this season the precision of the brands and shows themselves was clearly visible. Poor scheduling will be an issue for the future. Q5: Thoughts on Tokyo Collection A: Overseas shows are generally aimed at buyers and journalists, but there are only a handful of shows at Tokyo Collection that attract buyers. While appealing to consumers is of course important, brands should realize that unless they create content that makes buyers feel they have to see it, they won't be able to move on to the next step even if they hold a show. I hope the organizers will continue to support promising young brands (both financially and otherwise).
