On April 23rd, COACH reopened its flagship store in Omotesando, Tokyo (oak omotesando, 3-6-1 Kita-Aoyama, Minato-ku, Tokyo). To commemorate this occasion, 30 limited-edition bags that can be engraved with an original message were released.

The store has been updated with a more modern space, fixtures, and displays to suit the "today's Coach," which has evolved since Stuart Venus took over as head designer. The store is now home to a full selection of high-end items, centered around the "COACH 1941" collection. The women's collection is on the first floor, while the men's collection is on the second floor. The full lineup of handbags, ready-to-wear, shoes, and accessories from the "COACH 1941" collection is available.

The main area on the first floor features a craftsmanship bar reminiscent of a Manhattan workshop. This is the brand's third store in Tokyo, following Coach Shinjuku and Coach Ginza. Equipped with leather sewing machines and monogramming equipment, the store will have dedicated staff on-site who are certified as leather specialists. It can accommodate a variety of customer needs, including special monogramming, Coach product repairs, and leather care.

In addition, to commemorate the reopening, the store will be releasing a special "Bespoke Storypatch Saddle" bag, based on "The Saddle," in a limited run of 30 pieces. Customers can create a one-of-a-kind bag by engraving an original message on the story patch attached to the inside of the bag, which guarantees the quality and craftsmanship of Coach products.