Coach has released the second installment of its latest campaign, "COACH PUPS," featuring celebrity dogs. "COACH PUPS" uses celebrities' beloved dogs as models to introduce Coach's new bags from the AW15 collection. The first installment featured Lady Gaga's beloved French bulldog, Miss Asia Kinney. The second installment, released this time, features Ariana Grande and Miranda Kerr's beloved dogs. Ariana Grande's beloved Toulouse, a beagle-chihuahua mix, appears alongside the brand's new "Ace" bag. Miranda Kerr's beloved Yorkshire terrier, Frankie, introduces the brand's popular, iconic "Swagger" bag. A new version of Miss Asia Kinney was also released.


In conjunction with the campaign, LINE stamps featuring illustrations of the celebrity dogs featured in the campaign will be distributed. The stamps can be downloaded for free by becoming "friends" with Coach's official LINE account. A video featuring the stamps has also been released on YouTube. The animation depicts three models and their cool owner living a stylish and fun life in New York.