Founded in 1969 in San Francisco, USA as a select shop that mainly handled denim, Gap has continued to offer modern American casual style as a global casual fashion brand.

This spring, Gap participated in the Ellen MacArthur Foundation's "Jeans Redesign" challenge and, following the guidelines set out by the foundation, created the most sustainable denim collection in Gap's history. The Ellen MacArthur Foundation is transforming the fashion industry through circular economy design and the creation of sustainable, regenerated denim that can be used for longer.

"THE JEANS REDESIGN" is available at select Gap stores nationwide and on the Gap online store (https://www.gap.co.jp/), creating solutions to help create a world where clothing does not become waste.

This sustainable denim, created in accordance with the "Make Fashion Circular" guidelines, aims to ensure the long-term use of denim, recycling, and manufacturing processes that minimize negative impacts on the environment and textile factories. It contributes to a more sustainable society by incorporating "100% natural fibers," water-saving technology "Washwell™," and "removable hardware."

"THE JEANS REDESIGN" features five denim items. The lineup includes the Trucker Jacket with its striking oversized fit and rinsed color, the Sailor Trousers with work details, the Smock Dress that fits any figure, the Boyfriend Jeans with a relaxed, straight silhouette, and the '80s-inspired Chore Jacket. Not only are these the most sustainable products in Gap's history, but they also offer an expanded sizing range for both men and women of all ages and body types.

One of the founding principles of the first Gap store was "doing the right thing." This is something Gap still strives for every day. As a global brand, Gap is aware of its responsibility to the earth and will continue to make environmental commitments, including through "THE JEANS REDIESIGN."

The Sustainability of "THE JEANS REDESIGN"
- 100% natural fibers (organic cotton, recycled cotton, hemp)
- Part of Gap's Washwell program, which uses over 20% less water than traditional washing processes
- Uses chemicals that meet ZDHC (Zero Discharge of Hazardous Chemicals) standards
- Can be used continuously for a long time
- Removable hardware design makes it fully recyclable
THE JEANS REDESIGN


Trucker Jacket
¥12,900 (tax included)
Sizes available: XXS-XXL


Chore Jacket
¥11,900 (tax included)
Sizes: XS-XL


Smock Dress
¥11,900 (tax included)
Sizes: XS-XL

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Sailor trousers
11,900 yen (tax included)
Sizes available: 24-33 inches


Boyfriend denim
11,900 yen (tax included)
Sizes available: 25-34 inches

Available at:
Gap Flagship Ginza, Gap Shinjuku Flags store, Gap Sapporo Stellar Place store, Gap Terrace Mall Tsujido store, Gap Ikebukuro Tobu store
Gap online store https://www.gap.co.jp/

About Gap's COVID-19 countermeasures
Please see below for more information about our company's response and efforts to prevent the spread of COVID-19.
http://gapnews.jp/news/94

About Gap
Gap is the world's most iconic apparel and accessories brand and the authority on American casual style. Founded in San Francisco in 1969, Gap's collections are designed to build the foundation of a modern wardrobe, spanning everything from denim and classic oxford shirts to khakis and must-have trends. Gap offers women's and men's apparel and accessories, as well as collections such as GapKids, babyGap, GapMaternity, Love by Gap, and GapFit. The Gap brand also caters to value-conscious customers with collections designed exclusively for Gap Outlet and Gap Factory Stores. Gap Inc. is the namesake brand of Gap Inc. (NYSE: GPS), a leading global specialty retailer, including Gap, Banana Republic, Old Navy, Athleta, Intermix, Janie and Jack, and Hill City. For more information, visit www.gapinc.com.



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