
Skincare brand SK-II will open its beauty theme park, "SK-II Pitera Park," on July 4th. The event will feature free comprehensive skin analysis and personalized counseling using the brand's proprietary, state-of-the-art skin analysis machine, the "Magic Ring," as well as a "Beautiful Skin Bareface Gallery" showcasing SK-II users' natural-looking photos and their secrets to beautiful skin. It will also feature a "Beautiful Skin Lesson Special Stage" featuring special lessons from beauty experts, a trial area where customers can try all SK-II products, and a Piterarium video experience. The Tokyo venue, which will kick off the event, will be open for three days only from July 4th to 6th at Space O on the third basement floor of the main building of Omotesando Hills. It will then tour major cities across Japan, including Kyoto Takashimaya (July 25th to 29th) and Fukuoka Iwataya Main Store (September 3rd to 9th). Additionally, SK-II counters at department stores and shopping centers nationwide will offer skin condition analysis using the Magic Ring and simulate future skin conditions. After the diagnosis, a skincare method for beautiful skin will be suggested, and those who have experienced the consultation will also receive a miniature sample as a gift. The "SK-II Full Line Trial Kit" (9,900 yen) will also be released in limited quantities, and will include a full-sized Facial Treatment Essence (75ml) along with a trial set of beauty lotion, cleanser, and facial wash.



















