On October 19th, Max Mara held a launch party for the "A Bag," a collaboration with actress Amy Adams due for release in December, at the Four Seasons Hotel in New York.

The "A" bag is a collaboration with Amy Adams, who has been featured in Max Mara's accessory advertising campaigns since the 2014 Autumn/Winter season. Crafted from the highest quality soft leather, it's entirely crafted in a workshop in Tuscany, Italy. The bag features a rounded rectangular shape, distinctive topstitching, a sculptural closure, and a relaxed feel. It comes in three colors: black (149,000 yen), brown (154,000 yen), and a limited-edition blush (214,000 yen) color with a serial number personally selected by Amy Adams. The bag will be available in limited quantities at the Max Mara Aoyama and Ginza stores from December. A party was held to celebrate the release of the bag, and many celebrities, including Amy Adams, appeared to celebrate the bag's release. Regarding the collaboration, Amy Adams said, "Having worked with Max Mara for the past few years, I was drawn to the brand's iconic and timeless approach to creating products that they have maintained for many years. I am honored to be able to embark on this new stage together."