Max Mara's "Fashion is Immortal" Theory [Resort 2016]

May 25, 2015

MaxMara presented its Resort 2016 collection at its newly opened flagship store on London's Old Bond Street this spring. Guests included actress Amy Adams, who is the face of MaxMara's accessory campaign, and British actress Alice Eve.

The collection's starting point was a photograph by British photographer Cecil Beaton for British Vogue entitled "Fashion is Indestructible." The muse for this season is a London girl in a slim suit, standing resolutely in front of the rubble of a destroyed building, her back to the camera.

The color palette begins with black tones and moves through mustard, beige, and powder pink to metallic sand and white. The use of shocking pink accents, floral prints and large corsages on the chest created a vivid contrast like flowers blooming in the wilderness.

The collection's eye-catching "boxer style" items, such as shorts, trousers, wide athletic vests, regimental stripes inspired by the British military flag, and mink headgear and gloves, were inspired by the fighting spirit of Bobby, the protagonist of Anna Whittam's book "Boxer Handsome," which has been described as the London version of "Romeo and Juliet."
編集部
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Max Mara Cruise 16 Collection
  • Amy Adams
  • Alice Eve
  • Max Mara Cruise 16 Collection
  • Charlotte Dellal
  • Max Mara LONDON
  • Max Mara LONDON
  • Max Mara LONDON
  • Max Mara LONDON
  • Max Mara LONDON
  • Max Mara LONDON
  • Max Mara LONDON
  • Max Mara LONDON
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