The Bvlgari Ginza Mitsukoshi store will be reborn with a store concept inspired by the architectural beauty of Rome, the Eternal City, which has a history spanning more than 2,700 years, based on the concept of the Bvlgari Condotti Store in Rome, the flagship store of the Bvlgari brand, designed by world-renowned architect Peter Marino.


The Bvlgari Ginza Mitsukoshi store is comprised of elements reminiscent of the Bvlgari Rome flagship store on Via Condotti in Rome, such as the eight-pointed star, one of Bvlgari's lucky icons, the geometric designs incorporated into the display windows, and the marble used throughout the interior.

The display space has been expanded, allowing customers to enjoy a wider variety of products, including jewelry and watches. In addition, open yet relaxing private spaces have been set up on the left and right sides of the store, allowing customers to fully enjoy shopping at Bvlgari.

The Bvlgari Ginza Mitsukoshi store will offer a wide range of Bvlgari's iconic collections, including jewelry, watches, and bridal jewelry, as well as the introduction of new leather goods.

In jewelry, the new "Serpenti Viper," launched in 2021, will be introduced. The exceptional craftsmanship of Bvlgari's artisans has been realized to realize the sensual, supple curves of the Serpenti (Italian for snake), delivering jewelry filled with the glamorous sparkle of diamonds.

In women's watches, the new "Lucea Skeleton Sakura Japan Limited Edition" timepiece will be released, featuring the cherry blossom, a unique symbol created exclusively for Japan. Released in February 2021, this watch, featuring graceful cherry blossoms and sparkling diamonds, celebrates the fleeting moment of cherry blossom blooming and pays homage to the ancient Japanese aesthetic concept, which is reflected in a rich sensitivity that respects the pathos of things.

In addition, the newly launched leather goods line will feature new, vibrant bags and wallets from the "Serpenti" collection, released in February. The iconic snakehead closure of the Serpenti and the eye-catching, beautifully lustrous sheen of the leather give off a captivating sparkle.

Please take this opportunity to visit the new Bvlgari Ginza Mitsukoshi store, where Italian beauty, a fusion of innovation and tradition, is embodied.

New "Serpenti Viper"


Bracelet PGxDIA From 4,480,000 yen


Ring PGxDIA 490,000 yen


Necklace, WGxDIA, 740,000 yen

"Lucea Skeleton Cherry Blossom Japan Limited Model"


Watch, PGxSSxMOPxDIA, 1,450,000 yen (excluding tax)

"Serpenti"


Bag, varnished calfskin, 300,000 yen


Wallet, varnished calfskin 70,000 yen

All prices are base prices.

[Store overview]
Ginza Mitsukoshi New Building 1F Jewelry
4-6-16 Ginza, Chuo-ku, Tokyo
TEL: 03-3562-1111 (main number) / Business hours: 10:00am - 8:00pm
*Business hours are subject to change. Please note.

For product inquiries: Bvlgari Japan 03-6362-0100 https://www.bulgari.com/ja-jp/



Click here for company press release details