Olive des Olive Co., Ltd., a group company of Takisada Osaka Co., Ltd., and Boutique Star Co., Ltd., an e-commerce consulting and production company, have launched Siharu, a new brand offering Kyoto-inspired style.

Siharu is a women's brand targeting working women around 40 years old and proposing contemporary Kyoto-inspired style. Based on the concepts of Kyoto's culture, aesthetic sense, elegance, and the four seasons, the brand will share products, experiences, and content through its own sensibilities and aesthetic sensibility. Furthermore, the e-commerce site is positioned as a "market" (ichi) and will not only sell apparel but also collaborate with cultural and traditional industries. Unlike traditional online stores, the e-commerce site also functions as a media outlet, communicating the brand's story to consumers.

In conjunction with this, a concept movie, "Women Wearing Siharu," focusing on three women connected to Kyoto, was released on the official website. Actress, film director, and screenwriter Yuki Inomata was cast to express the brand's worldview.