Select shop Lamp Harajuku will be hosting an event as part of its "Alternative Marriage" project, which proposes a new style of wedding. Alternative Marriage targets women seeking individuality in their fashion and lifestyle. At the first event, held in May of this year, a lineup themed around "street marriage" proved popular among alternative-minded brides. For the second event, the brand is collaborating with Isetan Shinjuku's "TOKYO Kaihoku" (liberation zone). This time, the theme is "Park Wedding," and the brand will propose casual yet unique styles suitable for everyday wear for the bride and groom, as well as their guests. A classic headpiece creates an elegant look, while sneakers blend seamlessly into the natural scenery. Gift envelopes, wedding favors, table settings and other items will be coordinated in a way that goes beyond the typical framework of a wedding.

There will also be a collaboration with crazy wedding, a wedding brand that offers completely custom-made weddings. Image boards will be set up around the venue that will allow guests to imagine their own unique wedding style.

The event will run from October 8th to 14th. The same event will also be held at Lamp Harajuku from the 4th to the 14th.