Old Navy Beach House debuts. Collaboration with EAU cafe, offering popular hamburgers.

Jun 25, 2014

OLD NAVY, a California-based apparel brand, will open "OLD NAVY BEACH HOUSE powered by EAU CAFE shonan" at Enoshima Katase Nishihama Beach (Katase Kaigan 2-chome Nishihama Beach, Fujisawa City, Kanagawa Prefecture) from July 1st to August 31st. Located a five-minute walk from Odakyu Katase-Enoshima Station, the beach house is designed as a family-friendly beach house, supporting local events as a new platform for brand communication. The brand aims to revitalize the entire area by promoting a "fun" environment beyond its stores. In collaboration with EAU cafe shonan, a popular beach house where you can enjoy cuisine by a chef with a French background, the BBQ terrace will offer special menu items such as "S'mores," a toasted marshmallow sandwich between cookies, and tornado sausages. Hamburgers from EAT, a popular California diner on Gaien Nishi Street, will also be available for a limited time.

The interior of the restaurant is based on the concept of California, the birthplace of the brand, and features a white base with the brand's color blue. It also includes a BBQ terrace and an Old Navy shop. Activities and events are also planned.
くまがいなお
  • Old Navy Beach House opens in Enoshima
  • Old Navy Beach House opens in Enoshima
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