French champagne house Moët & Chandon is pleased to announce the release of "Moët Imperial DESIGN BY AMBUSH," a collaborative bottle with globally acclaimed fashion designer YOON.
Moët & Chandon has announced its first-ever global collaboration with YOON, a fashion designer known for her groundbreaking designs. This collaboration showcases designer YOON's innovative spirit while also expressing the Maison's desire for coexistence with nature and a message to future generations. In addition, a portion of the proceeds from this collaboration will be donated to charity support.
For this bold and unprecedented collaboration, Moët & Chandon chose YOON, co-founder and creative director of the fashion brand AMBUSH(R). YOON is an up-and-coming fashion designer based in Tokyo, and brings a creative vision and modern sensibility to this collaboration. YOON and Moët & Chandon share a common "rule-breaking" pioneering spirit, a deep respect for the preservation of historic craftsmanship, and a desire to use contemporary creations to contribute to environmental conservation. This collaboration is driven by these shared values.
"I thought it was amazing to be able to freely design the Moët Impérial bottle. Because it is an iconic bottle design that everyone knows, this collaboration was a huge challenge. At the same time, I saw it as a great opportunity to infuse my own vision of beauty into this iconic champagne," said AMBUSH(R) Creative Director YOON, continuing with the following: "My visit to Epernay in the Champagne region of France showed me the dedication of the Moët & Chandon team to nature and precious terroirs (land). This experience inspired me to choose World Land Trust as the charity to support this collaboration, and to help protect terroirs around the world."
The spirit of sharing has been a part of Moët & Chandon's tradition since its founding in 1743. Following this tradition, the Maison will donate a portion of the proceeds from the sale of "Moët Impérial DESIGN BY AMBUSH" to World Land Trust. World Land Trust is an international charity that protects endangered natural environments. It works with local partners to stop the destruction of ecosystems and support efforts to protect natural environments where rare and endangered species still live. One of the organization's partners is the Fundación Jocotoco.
"We are grateful to Moët & Chandon for their generous support of the Canandé Reserve in Ecuador's Chocó forest, an area as rich in biodiversity as the Amazon rainforest but in far more dire straits," said Jonathan Bernard, CEO of World Land Trust. "Only 2% of the forests in this region remain in their original state, yet 10% of the animals that live in these forests are species found nowhere else on Earth. The support provided by Moët & Chandon through this collaboration with AMBUSH(R) will have a significant impact on stopping deforestation in Choco. We believe that this will not only help protect the endangered species that live in these forests, but also contribute to preventing one of the causes of climate change."
The Maison's iconic champagne, Moët Impérial, was born in 1869. For the first time in its 152-year history, an artist has added his or her touch to the design of the iconic bottle. This fact makes the partnership between Moët & Chandon and YOON extremely groundbreaking. Reflecting his minimalist style, YOON changed the color of the bottle neck from gold to jet black. The contrast with the embossed pure white label creates a one-of-a-kind design. The white label, evocative of starting from scratch, represents "a window to a future that anyone can carve out."
Moët & Chandon's Chief Winemaker, Benoît Gouez, said: "We are excited about this partnership with YOON. This initiative brings fresh innovation to our company's centuries-old tradition. It also aligns with Moët & Chandon's environmental conservation efforts to leave a bright future for the next generation."
This collaborative bottle is filled with the Maison's signature champagne, Moët Impérial, known for its fresh fruitiness, captivating flavor, and elegant aging potential. Reflecting the richness and diversity of the Champagne vineyards, Pinot Noir provides the structure, Meunier adds texture, and fresh Chardonnay enhances the assemblage.
Moët & Chandon Moët Impérial DESIGN BY AMBUSH will be available for purchase at a concept store opening in Tokyo for a limited time from March 26th to April 4th, 2021. It will also be available at selected department stores nationwide from early April. For more information, please visit the official website (www.moet.com/ja-jp/moet-x-ambush).
■Product Information
Moët & Chandon Moët Imperial DESIGN BY AMBUSH
A collaboration bottle between Moët Imperial and AMBUSH(R). The white label symbolizes ”STEP FORWARD“ - "a window that leads to a future that anyone can carve out."
Product name: Moët & Chandon Moët Imperial DESIGN BY AMBUSH
Capacity: 750ml
Suggested retail price: 6,700 yen (excluding tax)
Assemblage (blend): Pinot Noir, Meunier, Chardonnay
Dosage: 7 g/liter
Release date: Scheduled for Friday, March 26, 2021
■About Moët & Chandon
Since its founding in 1743, Moët & Chandon has created distinctive champagnes that can be enjoyed on any occasion, spreading them all over the world and captivating people. From the Maison's signature champagne, Moët Impérial, to the expressive Rosé Impérial and the innovative Ice Impérial, perfected with ice, each champagne embodies the Maison's style of fresh fruitiness, captivating flavor, and elegant aging. Moët & Chandon has graced historic celebrations and unforgettable moments with loved ones, and will continue to accompany life's memorable moments.
■About AMBUSH(R)
YOON launched AMBUSH(R) as an experimental jewelry line with VERBAL in 2008. The line features innovative pop art-inspired designs capturing Tokyo culture. Their signature POW!(R) motif garnered media attention worldwide. Creating apparel as a canvas for jewelry to complete the concept, AMBUSH(R) has evolved into a unisex collection. In 2015, they held their first exhibition in Paris, and since that year, YOON and VERBAL have been selected as one of The Business of Fashion's (BoF) "500 People Changing the Fashion Industry" for four consecutive years. In 2016, the brand opened its first street-level store, the AMBUSH(R) WORKSHOP, and in 2017, AMBUSH(R) was selected as one of eight finalists in the LVMH Prize competition sponsored by LVMH Moët Hennessy Louis Vuitton. YOON has also served as Jewelry Director for Dior Men since presenting his first collection in the 2019 Spring/Summer season.
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Moët & Chandon has announced its first-ever global collaboration with YOON, a fashion designer known for her groundbreaking designs. This collaboration showcases designer YOON's innovative spirit while also expressing the Maison's desire for coexistence with nature and a message to future generations. In addition, a portion of the proceeds from this collaboration will be donated to charity support.
For this bold and unprecedented collaboration, Moët & Chandon chose YOON, co-founder and creative director of the fashion brand AMBUSH(R). YOON is an up-and-coming fashion designer based in Tokyo, and brings a creative vision and modern sensibility to this collaboration. YOON and Moët & Chandon share a common "rule-breaking" pioneering spirit, a deep respect for the preservation of historic craftsmanship, and a desire to use contemporary creations to contribute to environmental conservation. This collaboration is driven by these shared values.
"I thought it was amazing to be able to freely design the Moët Impérial bottle. Because it is an iconic bottle design that everyone knows, this collaboration was a huge challenge. At the same time, I saw it as a great opportunity to infuse my own vision of beauty into this iconic champagne," said AMBUSH(R) Creative Director YOON, continuing with the following: "My visit to Epernay in the Champagne region of France showed me the dedication of the Moët & Chandon team to nature and precious terroirs (land). This experience inspired me to choose World Land Trust as the charity to support this collaboration, and to help protect terroirs around the world."
The spirit of sharing has been a part of Moët & Chandon's tradition since its founding in 1743. Following this tradition, the Maison will donate a portion of the proceeds from the sale of "Moët Impérial DESIGN BY AMBUSH" to World Land Trust. World Land Trust is an international charity that protects endangered natural environments. It works with local partners to stop the destruction of ecosystems and support efforts to protect natural environments where rare and endangered species still live. One of the organization's partners is the Fundación Jocotoco.
"We are grateful to Moët & Chandon for their generous support of the Canandé Reserve in Ecuador's Chocó forest, an area as rich in biodiversity as the Amazon rainforest but in far more dire straits," said Jonathan Bernard, CEO of World Land Trust. "Only 2% of the forests in this region remain in their original state, yet 10% of the animals that live in these forests are species found nowhere else on Earth. The support provided by Moët & Chandon through this collaboration with AMBUSH(R) will have a significant impact on stopping deforestation in Choco. We believe that this will not only help protect the endangered species that live in these forests, but also contribute to preventing one of the causes of climate change."
The Maison's iconic champagne, Moët Impérial, was born in 1869. For the first time in its 152-year history, an artist has added his or her touch to the design of the iconic bottle. This fact makes the partnership between Moët & Chandon and YOON extremely groundbreaking. Reflecting his minimalist style, YOON changed the color of the bottle neck from gold to jet black. The contrast with the embossed pure white label creates a one-of-a-kind design. The white label, evocative of starting from scratch, represents "a window to a future that anyone can carve out."
Moët & Chandon's Chief Winemaker, Benoît Gouez, said: "We are excited about this partnership with YOON. This initiative brings fresh innovation to our company's centuries-old tradition. It also aligns with Moët & Chandon's environmental conservation efforts to leave a bright future for the next generation."
This collaborative bottle is filled with the Maison's signature champagne, Moët Impérial, known for its fresh fruitiness, captivating flavor, and elegant aging potential. Reflecting the richness and diversity of the Champagne vineyards, Pinot Noir provides the structure, Meunier adds texture, and fresh Chardonnay enhances the assemblage.
Moët & Chandon Moët Impérial DESIGN BY AMBUSH will be available for purchase at a concept store opening in Tokyo for a limited time from March 26th to April 4th, 2021. It will also be available at selected department stores nationwide from early April. For more information, please visit the official website (www.moet.com/ja-jp/moet-x-ambush).
■Product Information
Moët & Chandon Moët Imperial DESIGN BY AMBUSH
A collaboration bottle between Moët Imperial and AMBUSH(R). The white label symbolizes ”STEP FORWARD“ - "a window that leads to a future that anyone can carve out."
Product name: Moët & Chandon Moët Imperial DESIGN BY AMBUSH
Capacity: 750ml
Suggested retail price: 6,700 yen (excluding tax)
Assemblage (blend): Pinot Noir, Meunier, Chardonnay
Dosage: 7 g/liter
Release date: Scheduled for Friday, March 26, 2021
■About Moët & Chandon
Since its founding in 1743, Moët & Chandon has created distinctive champagnes that can be enjoyed on any occasion, spreading them all over the world and captivating people. From the Maison's signature champagne, Moët Impérial, to the expressive Rosé Impérial and the innovative Ice Impérial, perfected with ice, each champagne embodies the Maison's style of fresh fruitiness, captivating flavor, and elegant aging. Moët & Chandon has graced historic celebrations and unforgettable moments with loved ones, and will continue to accompany life's memorable moments.
■About AMBUSH(R)
YOON launched AMBUSH(R) as an experimental jewelry line with VERBAL in 2008. The line features innovative pop art-inspired designs capturing Tokyo culture. Their signature POW!(R) motif garnered media attention worldwide. Creating apparel as a canvas for jewelry to complete the concept, AMBUSH(R) has evolved into a unisex collection. In 2015, they held their first exhibition in Paris, and since that year, YOON and VERBAL have been selected as one of The Business of Fashion's (BoF) "500 People Changing the Fashion Industry" for four consecutive years. In 2016, the brand opened its first street-level store, the AMBUSH(R) WORKSHOP, and in 2017, AMBUSH(R) was selected as one of eight finalists in the LVMH Prize competition sponsored by LVMH Moët Hennessy Louis Vuitton. YOON has also served as Jewelry Director for Dior Men since presenting his first collection in the 2019 Spring/Summer season.
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